POSITION OVERVIEW

We are looking for an experienced Digital Marketing Strategist to join our team. As a highly organized marketing professional, you will be responsible for the daily maintenance of our digital platforms across various channels. You will contribute to the planning, development, and implementation of a diverse range of marketing programs to support key business objectives and drive growth.
The ideal candidate will have a strong background in digital marketing strategies and a passion for driving online engagement and growth. Your focus will be on developing and delivering digital marketing support that enhances our brand presence and drives traffic to our platforms.

REQUIRED EXPERIENCE:

• 5-6 years of relevant experience
• Degree in business, marketing, or communications.
• Experience in publishing or education is a plus.
• Proficient in eCommerce marketing, SEO, SEM, social media, and email marketing.
• Familiarity with Adobe Creative Suite, Canva, Amazon, CRM software, ESPs, and CMS.

KEY RESPONSIBILITIES:

• Manage the day-to-day success of our digital platforms, including company and campaign websites, email campaign management, and Amazon Vendor Central/Storefront.
• Develop and execute digital marketing strategies.
• Deliver and optimize online campaigns across various platforms.
• Analyze and report on campaign performance and user engagement.
• Collaborate with cross-functional teams to align marketing efforts.
• Coordinate digital marketing opportunities with outside partners and vendors.

WHAT YOU WILL DO:

• Execute email marketing, SEM, and website updates.
• Maintain mailing lists for digital and print projects.
• Conduct site checks, address issues, and provide updates.
• Ensure product listings align with brand guidelines.
• Create, implement, and manage online ecommerce promotions.
• Provide insights for optimization across platforms.
• Enhance Amazon presence and manage Vendor Central accounts.
• Assist in the redesign of gallopadecurriculum.com.
• Optimize the e-commerce website for user experience.
• Develop strategies to drive traffic and sales.
• Track website metrics for performance optimization.
• Coordinate with the Content Marketing Manager for content alignment.

Additional Opportunities: We value creativity and innovation. If you possess additional creative marketing skills, such as expertise in copywriting, blogging, or social media, there is potential for expanded responsibilities. We encourage candidates with diverse marketing talents to apply, as we are eager to leverage your unique skills to further enhance our marketing efforts. Additional opportunities for qualified candidates include;

• Assist the Director of Marketing and Content Marketing Manager with various marketing projects, including blogs, emails, flyers, catalogs, and social media content and graphics.
• Assist with content and community management for the Carole Marsh Book Club, including monthly book recommendations, Reader Spotlights, Fan Club email correspondence, giveaways, and monthly activities.