OVERVIEW

We are seeking a highly skilled and motivated Digital Marketing Manager to join our dynamic team. The ideal candidate will have a strong background in digital marketing strategies, with a focus on driving online engagement and conversion. This role requires a creative thinker who is proficient in various digital marketing tools and techniques, and who can effectively manage multiple projects while achieving measurable results.

QUALIFICATIONS

• Proven experience in digital marketing with a strong portfolio showcasing successful campaigns.
• Proficiency in SEO, SEM, Google AdWords, Google Analytics, social media management, email marketing, and performance marketing.
• Familiarity with web development languages such as HTML, CSS, JavaScript, and SQL is preferred.
• Strong graphic design skills with experience in Adobe Creative Suite (Photoshop, Illustrator).
• Excellent copywriting skills with the ability to create engaging content tailored for diverse audiences.
• Experience with content management systems (CMS) such as WordPress is essential.
• Knowledge of conversion optimization techniques and analytics to drive data-informed decisions.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects effectively.
• Strong understanding of B2B marketing principles is a plus. Join our team as we continue to innovate in the digital space! We look forward to your application.
  Job Type: Full-time
  Pay: $54,193.50 - $65,265.30 per year
  Work Location: Remot

• Develop and implement comprehensive digital marketing strategies to enhance brand visibility and drive traffic across all digital channels.
• Utilize SEO tools to optimize website content for search engines, ensuring high rankings for targeted keywords through effective keyword research.
• Oversee social media marketing efforts, including content creation, management, and performance analysis across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Manage Google Ads campaigns and SEM initiatives to maximize ROI through conversion optimization techniques.
• Create compelling content for various platforms including websites, blogs, email marketing campaigns, and social media posts.
• Analyze website performance using Google Analytics to track user behavior and identify opportunities for improvement.
• Collaborate with the design team to produce engaging graphics using Adobe Creative Suite and Adobe Photoshop.
• Maintain the company’s WordPress site, ensuring content is up-to-date and aligned with marketing goals.
• Implement marketing automation strategies to streamline processes and enhance lead nurturing efforts.
• Conduct A/B testing for email marketing campaigns to improve open rates and conversions.
• Manage e-commerce initiatives by optimizing product listings and enhancing user experience on the website.