JOB TITLE: Director, Marketing & Sales
DEPARTMENT: Administration
REPORTS TO: Executive Director
LOCATION: This is an onsite job placement at Harriett’s Orlando Ballet Centre, 600 N. Lake Formosa Drive, Orlando, FL 32803
POSITION DATE: August 2025
POSITION STATUS: Full-Time, salaried, exempt
COMPENSATION: $100,000-$110,000 annually, commensurate with experience
BENEFITS: All standard in coordination with employee handbook policies

ABOUT ORLANDO BALLET:

Orlando Ballet is a vibrant and rapidly growing cultural institution dedicated to entertaining, educating, and enriching through the highest quality of dance. With a dynamic leadership team, the organization is in the midst of an exciting growth phase—expanding audiences, deepening community impact, and establishing its identity as a major entertainment offering and dance education institution.
This moment presents an exceptional opportunity for a senior-level, data-driven, and results-oriented marketing leader to join Orlando Ballet as Director of Marketing & Sales. We are seeking a dynamic strategist, with an emphasis on consistent execution, who thrives in a fast-paced environment and has a proven ability to drive multiple revenue-led agendas while partnering with diverse stakeholders for shared accountability.

With a solid foundation, a forward-looking strategic plan, and a fast-expanding footprint, Orlando Ballet is building on key priorities to:

• Strengthen earned and contributed revenue performance
• Expand audience reach across the local, drive, and tourism markets
• Reinforce its identity as one of Central Florida’s top entertainment offerings
• Grow its standing as a premier dance school and community enrichment leader

This is a unique opportunity for a high-performing marketing professional to take a visible leadership role, fueling Orlando Ballet’s reputation, reach, and revenue while supporting its mission across all facets of programming.

REQUIRED QUALIFICATIONS:

• Passion for the arts, particularly dance, and a deep commitment to Orlando Ballet’s mission and community impact
• 5–7 years of senior-level experience in marketing, ticketing, and revenue strategy roles
• Proven track record of success in earned revenue growth, audience development, performance marketing, and brand strategy execution
• Demonstrated experience leading data-driven campaigns, utilizing segmentation, targeting, and performance measurement to drive outcomes
• Strong understanding of CRM systems and audience lifecycle strategies; familiarity with Tessitura or similar platforms strongly preferred
• Strategic and creative thinker who takes initiative and delivers measurable results in a fast-paced, collaborative environment
• Excellent written, verbal, and presentation communication skills with a talent for persuasive storytelling
• Deep knowledge of digital tools, social media, paid advertising, and content marketing, including an understanding of platform-specific best practices
• Demonstrated team leadership experience, with a collaborative and empowering approach to mentoring and staff development
• Ability to build cross-departmental alignment and inspire shared ownership of institutional goals
• Strong analytical and problem-solving skills; ability to interpret data and translate insights into actionable strategy
• Ability to work under pressure, prioritize competing demands, and meet tight deadlines with professionalism
  To apply for this position, please send a resume and cover letter to kfabian@orlandoballet.org.
  Please note that Orlando Ballet is an equal opportunity employer and a drug free workplace. Additionally, as required by Florida law, Orlando Ballet participates in E-Verify and will provide the federal government with Form I-9 information to confirm that individuals who have been offered employment at Orlando Ballet are authorized to work in the U.S

BASIC PURPOSE AND OBJECTIVE OF THE ROLE:

Reporting to the Executive Director and serving as a member of the senior leadership team, the Director of Marketing & Sales oversees all marketing, communications, ticketing, and sales operations for the organization—driving visibility, deepening engagement, and generating the majority of earned revenue for the Ballet.
This role directly influences and drives over 70% of the organization’s annual revenue through ticketing, enrollment, and earned-income strategies.
The Director oversees both the Marketing & Communications and Sales & Ticketing departments, and is responsible for performance marketing, brand strategy, customer experience, audience development, public relations, digital channels, and research/insights.

This role also works in close partnership with:

• The Artistic Director on creative direction and campaign development
• The Events Manager on partner marketing activations
• The School Director and Development teams to support enrollment and philanthropic goals
• Key agency partners and community stakeholder