ABOUT CTM

CTM is a global award-winning provider of innovative and cost-effective travel management solutions to the corporate, events, leisure and loyalty travel markets. CTM provides personalised service excellence with client-facing technology solutions in offices all around the world, including New Zealand, Australia, Asia, North America and Europe with over 3000 employees and growing.
At CTM, our people are our greatest asset. We are a team of collaborative, innovative and future-focused professionals we work with the company’s values in mind; Connect, Deliver and Evolve.

SKILLS AND EXPERIENCE

• 4+ years strategic B2B marketing campaign management, with the ability to demonstrate high growth outcomes in brand awareness and lead generation
• Hands-on experience building campaigns in marketing automation platforms (Marketo preferred), Google Ads, Google Display Network, LinkedIn Campaign Manager, and use of CRM
• Strong understanding of campaign attribution models, sales and marketing funnels, and integration of data across the MarTech stack.
• Highly organised and self-motivated, capable of handling multiple tasks with competing priorities independently
• Strong communication skills – the ability to communicate and influence a broad range of internal stakeholders through the use of data story-telling
• Excellent problem-solving and analytical skills
• Excellent time management skills, with the ability to adapt at speed to fast-changing priorities and new opportunities within a deadline-driven environment
• Strong attention to detail in both your own and others’ work
• An energetic, self-starter who is excited to build and learn alongside a world-class marketing team!

ABOUT THE ROLE

CTM’s Marketing Campaign Manager is responsible for the development and delivery of strategic, data-driven marketing campaigns that support CTM’s global growth goals by increasing brand awareness, driving customer acquisition, and enhancing customer lifetime value across CTM’s core global markets (North America, UK / Europe, Australia / New Zealand and Asia). This newly created role reports into the Global Head of Digital Marketing and is a key contributor to achieving CTM’s ambitious 5-year growth plans.
The Marketing Campaign Manager works in close collaboration with CTM’s global marketing and product marketing teams, global sales team and regional stakeholders. You will leverage local market and competitor insights to identify opportunities, design and deliver campaigns, and continuously optimise integrated, multi-channel marketing campaigns.
This is a hands-on marketing role. You will have an exceptional understanding of best-practice campaign development strategies, channel management, data analysis and marketing attribution, audience segmentation, creative and content management. You will be experienced using enterprise-grade marketing automation, CRMs and digital advertising platforms to design and deliver complex, long-cycle B2B campaigns.

KEY RESPONSIBILITIES

• Design, deliver and optimise CTM’s brand awareness, customer acquisition and engagement campaigns globally
• End-to-end planning and execution of global multichannel B2B campaigns, including search, display, social media (LinkedIn, YouTube, Meta), email, earned and paid media, employee advocacy
• Coordinate marketing stakeholders to effectively design, build and deploy all campaign assets including digital, comms and creative
• Work closely with cross-functional teams including Sales, Product, Data, and Regional Marketing to ensure alignment and impact across the funnel.
• Analyse campaign performance metrics and make data-driven, actionable recommendations to enhance campaign outcomes
• Implement testing methodologies (e.g., A/B testing) to improve conversion rates, measure effectiveness, and apply learnings to optimise future campaigns
• Manage and optimise campaign budgets across multiple channels and regions to enhance ROI, and manage the global campaign calendar
• Track and report on campaign performance against defined global KPIs and ROI metrics, supporting quarterly and annual marketing performance reviews