OUR PURPOSE

At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.

ABOUT THE TEAM AND ROLE:

Our developer ecosystem is a key strategic asset to Xero, and one of the largest marketplaces for business apps in the world. It connects millions of small business customers and their advisors to over 1000 app partners and financial services in the Xero App Store, and tens of thousands of users of the Xero API who build value added integrations on the Xero platform.
The Ecosystem team includes a group of platform and growth marketers responsible for growing both sides of our marketplace; increasing awareness of the Xero platform value prop, resulting in the attraction of more integrations into the Xero ecosystem, and generating greater demand from our customers to adopt these solutions and use the Xero App Store.
As ‘Senior Developer Marketing Manager’ you will play a key role in accelerating the engagement and growth of our developer ecosystem. You will support the platform marketing strategy, driving key programs to drive growth and advocacy within the developer community.
Reporting to the Head of Platform Marketing, you will lead and champion community interactions and marketing programs that supercharge product utilisation, developer engagement and advocacy, as well as channel revenue.

WHAT YOU’LL BRING TO THE ROLE:

• 
  
  
  
• 5+ years developer relations experience, ideally in program management, developer marketing or partnership roles.

• Technical background and expertise working with a technical or developer audience.
• Track record delivering effective content-led acquisition initiatives, utilising digital channels (organic, social, email, paid), events (virtual, webinars and IRL) PR, comms and community.
• Experience building community engagement and advocacy through targeted education programs
• Proven experience developing marketing strategy, audience segmentation, positioning and messaging
• Experience with marketing automation, CRM and business software - Salesforce Marketing Cloud a bonus
• Experience in a marketplace, SaaS or high-growth tech business is highly sought after.

WHAT YOU’LL DO:

• 
  
  
  
• Execute the platform marketing strategy to drive growth and engagement within the Xero partner ecosystem. Including:

• 1) Program strategy and delivery that enable internal clarity and external awareness and growth for Xero Developers including ongoing communication, review and governance
• 2) Writing targeted education and content to build engagement, increase product utilisation and inspire partner advocacy
• 3) Email nurture campaigns improving the developer experience, product adoption and onboarding into the Xero App Store / platform
• 4) Xero Developer brand improvements to drive awareness and acquisition
• 5) Re-invigorating and boosting engagement across Xero developer social channels and community forums
• Collaborate with Head Of Platform Marketing, Head Of Growth and Partnerships to deliver channel acquisition programs
• Work with product marketing to ensure we have a compelling ecosystem platform and partner value proposition, and translate this through the Xero developer brand and partner enablement
• Work with HO Platform Marketing and Product to optimize the Xero Developer Centre to improve experience and conversion through the developer acquisition funnel.