Roles & Responsibilities

• Overseeing the planning, development, execute, and monitor various marketing campaigns, marketing strategies, promotion activities, and branding projects in different channels to enhance brand awareness.
• Develop and manage approved marketing budget to achieve business objectives.Responsible for press release write-up, media pitching, and maintaining media relations on both online and offline platforms.
• Engage with brand relevant celebrities and influencers to drive brand awareness through their followers.Manage brand social media accounts (e.g Instagram, Facebook, Xiaohongshu, if applicable) and content write-up, place ads for digital marketing.
• Define and lead in-store promotions, premiums, joint promotions, corporate and membership promotions.
• Compile market research reports, stay updated with market trends and competitors’ activities.
• Prepare monthly, quarterly and yearly reports with insights and presents to management for review.Set up and manage a new CRM program to build, grow and retain our member base with purposeful communications and engagement.
• Work closely with cross departments e.g. Retail Operations, Merchandising and Visual Merchandising to align on promotions calendar.
• Develop strong partnership with internal departments as well as external vendors on marketing communications and other promotional campaigns.
• Other projects or tasks assigned
• Proactive, strategic thinking, attention to detail, independent, able to work under pressure and takes ownership.
• A good team player with the ability to multi-task.

• Overseeing the planning, development, execute, and monitor various marketing campaigns, marketing strategies, promotion activities, and branding projects in different channels to enhance brand awareness.
• Develop and manage approved marketing budget to achieve business objectives.Responsible for press release write-up, media pitching, and maintaining media relations on both online and offline platforms.
• Engage with brand relevant celebrities and influencers to drive brand awareness through their followers.Manage brand social media accounts (e.g Instagram, Facebook, Xiaohongshu, if applicable) and content write-up, place ads for digital marketing.
• Define and lead in-store promotions, premiums, joint promotions, corporate and membership promotions.
• Compile market research reports, stay updated with market trends and competitors’ activities.
• Prepare monthly, quarterly and yearly reports with insights and presents to management for review.Set up and manage a new CRM program to build, grow and retain our member base with purposeful communications and engagement.
• Work closely with cross departments e.g. Retail Operations, Merchandising and Visual Merchandising to align on promotions calendar.
• Develop strong partnership with internal departments as well as external vendors on marketing communications and other promotional campaigns.
• Other projects or tasks assigned
• Proactive, strategic thinking, attention to detail, independent, able to work under pressure and takes ownership.
• A good team player with the ability to multi-task