About the job

Across Europe, fleets are under enormous pressure. Fuel costs are rising. Regulatory requirements are tightening. The shift to low-emission vehicles is accelerating. And yet, around 70% of European businesses still manage their fleets manually—using spreadsheets, disconnected tools, and processes that were never built for this moment.

Shiftmove exists to make this simple. We are a profitable B2B SaaS company and the fastest-growing fleet management platform in Europe. Born from the merger of Avrios and Vimcar, we now serve tens of thousands of corporate customers across Germany, France, Spain, Switzerland, Poland, and beyond. Most recently, we acquired Optimum and Ocean in France, expanding our footprint and doubling down on one of Europe's largest fleet markets. Our AI-powered platform connects real-time vehicle data with intelligent software so that businesses can procure smarter, control costs, stay compliant, and lead the transition to cleaner mobility—all from one place.

About The Role

We're looking for someone to own this content engine: not just to produce content, but to shape what we talk about, how we show up, and how content fuels growth across the business. You'll work closely with Product Marketing on positioning and launches, partner with Demand Gen on campaigns, and have direct ownership of content's contribution to our pipeline. We have a strong foundation—you'll take ownership, raise the bar, and scale what works.

What You Will Own

• Funnel Content Strategy: Drive content strategy and SEO / AI-optimized production across the funnel, including blog posts, landing pages, whitepapers, and videos
• Editorial Calendar: Manage Shiftmove's content planning calendar and editorial direction
• Organic Performance: Oversee organic content performance, keyword strategy, and stay ahead of how AI search is transforming digital visibility
• Scalable Content Operations: Build content operations that scale across new product rollouts, post-acquisition brand integration, and GTM campaigns
• GTM Enablement: Create content that GTM teams can use to articulate product value, such as one-pagers, product narratives, and campaign summaries
• Lead Optimization: Drive lead-optimization for our blog/Boxenstopp, alongside writing articles and executing SEO-related topics
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