FUNCTION AND SCOPE:

The Digital Marketing & Communications Associate is responsible for developing, coordinating, and implementing the College’s overarching social media strategy. This role will manage paid and organic social media marketing efforts, oversee daily social media activities, track and report on campaign performance, and collaborate with internal stakeholders to support communication and marketing objectives. The associate will play a key role in enhancing engagement, expanding the organization’s digital presence, and leveraging social media channels for broader organizational impact.

REQUIRED QUALIFICATIONS:

• BA or BS in communications, journalism, marketing, or a related field.
• 5+ years of relevant experience in communications and/or marketing, including at least 3 years of focused social media experience.
• 2+ years of experience managing paid social media and search engine marketing (Google Ads, Bing Ads).
• Proficiency with social media tools and software (e.g., Sprout Social, Canva, Google Analytics, Gather Voices, live-streaming platforms, etc.).
• Experience with social media reporting and analysis, with the ability to translate data into actionable insights.
• Strong attention to detail and ability to manage multiple tasks in a fast-paced environment.
• Excellent interpersonal and communication skills, with the ability to collaborate across teams.
• Strong organizational and project management skills.
• Proficiency in Microsoft Office Suite.

DESIRED QUALIFICATIONS:

• Experience in a health care and/or association environment.
• Experience working with senior leadership or management.

• Develop, coordinate, and implement the College’s social media strategy across platforms (Twitter, Facebook, Instagram, LinkedIn, YouTube, etc.), evaluating and implementing additional platforms as needed.
• Oversee paid social media marketing efforts, including placement, monitoring, and optimization of campaigns.
• Manage search engine marketing (SEM) placements, working closely with Marketing and Communications colleagues and the Web team (Google Ads, Bing Ads).
• Lead day-to-day monitoring, posting, and engagement across the organization’s social media channels.
• Track and analyze campaign performance, providing regular reports and recommendations to enhance strategy and future campaigns.
• Work with Communications colleagues and other internal teams—including Education, International, Advocacy, Member Sections, and JACC Journals—to ensure strategic and coordinated messaging.
• Provide best practices, training, and guidance to internal stakeholders for effective social media engagement.
• Coordinate social media strategy and content for major cardiovascular meetings, live programs, awareness campaigns, and other key initiatives.
• Monitor social media conversations, engage with the audience through responses and interactions, and flag relevant posts to leadership as needed.
• Support live coverage of events, which may require occasional evening or weekend work and travel.
• Other duties as assigned.