Business development
Global Account Director, CPG - Global Accounts - London
Location
:
London
Employment Type
:
Regular
Job Code
:
A136379
Responsibilities
About the Team
The Global Agency & Accounts Team (GA&A) is a strategic and consultative partner to the largest advertisers and agencies in the world, helping them to develop TikTok solutions that build businesses and brands across our integrated suite of products.
We have an opening for a client-facing Global Account Director to be based in London, one of our global hubs who will lead the global relationship with one of our largest consumer packaged goods (CPG) partner(s). We are looking for a strategic leader with sales/business development experience that will work hand in hand with TikTok’s regional sales teams around the globe. This role is an essential team member responsible for partnering with a variety of cross functional teams to fuel revenue growth, build global infrastructure, manage the successful implementation of JBP contracts, legal clearances, product education/innovation, use data to build consultative solutions, and opportunity map growth areas for our business. The Account Director will strengthen key regional client relationships with a focus on supporting revenue, advertiser education & internal sales team satisfaction. Success in this position requires a focus on revenue generation, client service, the ability to thrive in a dynamic work environment, strong collaboration skills, and the ability to provide custom solutions for advertisers and internal cross-functional teams.

Responsibilities

• Drive global revenue growth via deep collaboration with clients, regional sales partners and cross functional teams.
• Drive first to market, platform leading activations and innovation on a global scale
• Support regional sales teams to solve key business blockers and enable the pitch process
• Serve as external product consultant educating clients and agencies on product solutions and best practices to drive incremental business opportunities
• Analyze account performance data to offer clients data-driven business insights and improve product offering

Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the Regional Sales team.

• Create a collaborative team environment that enables the sharing of learning/innovation across accounts and around the world.
• Work and collaborate with diverse group of internal cross-functional teams across the Consumer, Content, Product and Revenue business units to drive organizational KPIs.
• Global Reporting & Analysis: On-going forecasting, deal management and analysis of spend, seasonality, market participation and saturation

Qualifications

Minimum Qualifications

• Proven leadership experience in sales or BD experience with a clear history of client management and revenue generation in digital marketing
• Global experience operating at global networks in previous roles and deep understanding of nuances by region
• Ability to analyze data and identify insights to assess business performance
• Proactive attitude with excellent project management, organizational, and analytical skills
• Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders
• Experience with ad verification partners (IAS, DV, DAR, MOAT).

Preferred Qualifications

• Leadership and people management experience
• Experience managing CPG advertisers with a deep understanding of their business and media challenges
• Excellent collaboration skills
• Self-starter, a fast learner who has critical thinking
• Have a passion for TikTok.

Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
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Why Join Us
Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
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We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
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Diversity & Inclusion
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TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too

• Drive global revenue growth via deep collaboration with clients, regional sales partners and cross functional teams.
• Drive first to market, platform leading activations and innovation on a global scale
• Support regional sales teams to solve key business blockers and enable the pitch process
• Serve as external product consultant educating clients and agencies on product solutions and best practices to drive incremental business opportunities
• Analyze account performance data to offer clients data-driven business insights and improve product offerin