HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
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The expected compensation for this position is:

THE ROLE

The Social Media Manager, Analytics & Strategy will play a key role in Live Nation Entertainment’s Corporate Social Media team, fully owning social media reporting and analytics from start to finish including dashboard development and delivering reports. This role will uncover insights and trends for actionable storytelling opportunities, guide platform strategy and inform cross-functional partners on developing social, cultural and influencer trends. Reporting to the Senior Director, Social Media & Digital Strategy, this position is ideal for someone who thrives in building scalable analytics systems while staying deeply connected to cultural and platform trends and developments.

WHAT THIS ROLE WILL DO

• Own and operate social listening tools such as Pulsar, Brandwatch and platform native analytics tools to monitor brand, competitor and cultural conversations
• Design, build and optimize dashboards using Boolean logic to improve reporting and insights delivery
• Partner with social listening tool reps to continually improve development of benchmarks, KPIs, topics to measure, alerts and ways to find deeper insights and learnings
• Develop and deliver monthly, quarterly, and ad hoc social reporting that contextualizes performance, trends and buzz across platforms
• Build alert systems to navigate emerging topics, supporting Corp Social and Corp Comms teams in developing response messaging based on social listening
• Translate social data into clear, compelling insights to support Corp Social, Corp Comms, and exec teams
• Partner closely with cross-functional teams to surface timely, relevant insights and make recommendations on how to best analyze or measure new and emerging topics and KPIs
• Identify emerging trends, potential brand risks and opportunities for engagement based on real-time monitoring
• Proactively recommend how data and insights can shape content strategy, campaign planning and brand storytelling
• Maintain a deep understanding of platform behaviors and social conversation dynamics to provide guidance on platform best practices
• Develop monthly trend reports that highlight trends across pop culture, social media and influencer/creator spaces