Capital College of The Arts, Management, and Technology (CCAMT) in Singapore is seeking a dynamic Senior Executive for Marketing and Social Media Management. This strategic role is central to elevating our brand presence, driving engagement across digital platforms, and supporting our institutional growth through innovative marketing initiatives. The ideal candidate will have strategic marketing expertise, advanced social media management skills, and proven experience in brand development within the education sector.
About Us: Founded in 2013, CCAMT has grown to a comprehensive higher education institution offering courses across the arts, management, and technology. In 2020, we expanded our curriculum to reflect our diverse academic offerings and rebranded to our current name. We are partnered with UK’s University of Sunderland, and US’ Rochester Institute of Technology.

Strategic Marketing Leadership
· Develop and execute comprehensive marketing strategies to enhance CCAMT’s brand presence and market position
· Lead strategic marketing initiatives aligned with institutional goals and objectives
· Oversee brand consistency across all marketing channels and communications
· Manage marketing budget and analyze ROI on marketing investments
Social Media Strategy & Management
· Develop and implement strategic social media campaigns across Facebook, Instagram, LinkedIn, TikTok, WeChat, XiaoHongShu and emerging platforms
· Create engaging content calendars that align with marketing objectives and brand messaging
· Monitor social media analytics and optimize content strategy based on performance insights
· Manage social media crisis communications and maintain positive brand reputation
Content Creation & Brand Management
· Lead the creation of high-quality marketing collaterals including brochures, videos, infographics, and digital assets
· Ensure all marketing materials adhere to brand guidelines and maintain professional standards
· Coordinate with external vendors and agencies for specialized marketing projects
· Oversee video content production from concept to completion
· Capture original visual content through photography and videography at college events, classes, and activities to build comprehensive marketing content library
Analytics & Performance Management
· Track and analyze marketing KPIs and social media metrics to measure campaign effectiveness
· Prepare comprehensive performance reports for senior management and COO
· Conduct competitive analysis and market research to inform strategic decisions
· Implement data-driven optimizations to improve marketing performance
Cross-Departmental Collaboration
· Provide strategic marketing support to academic and administrative departments
· Lead cross-functional marketing projects and initiatives
· Develop marketing templates and protocols for college-wide use
· Mentor junior marketing staff and coordinate team development activities