WHO ARE HEIDI?

Heidi is on a mission to halve the time it takes to deliver world-class care.
We believe that by 2050, every clinician will practice with AI systems that free them from administrative burdens and increase the quality and accessibility of care to patients across the world.
Built for clinicians, by clinicians, at the core of Heidi is its people. We are an eclectic bunch of inventors, builders, scientists, nurses, doctors, mathematicians, designers, creatives, and high-agency executors.
We achieve in 6 months what it takes our competitors 4 years to do. In just 12 months, 20 million patient consults were supported by Heidi, and we’re now powering more than 1 million consults every week.
With our most recent $16.6MM round of funding from leading VC firms, we’re geared up to supercharge our ambitious global growth, starting with the US, Canada, UK and Europe - and we need great people like you to get there. Ready for the challenge?

THE ROLE

You’ll sit at the intersection of performance marketing and brand, working closely with our growth team to drive acquisition through high quality creative at a rapid pace.
Your primary focus will be on Facebook, expanding into Instagram, LinkedIn and other channels as we scale. From concept to iteration, you’ll test, learn, and build a creative system that delivers compound growth.
Mission: supercharge our direct-to-clinician growth through standout advertising creative that converts.

WHAT YOU’LL DO:

• Develop, test, and scale performance ad creative across Meta, LinkedIn, YouTube and more
• Build creative briefs informed by data, clinician insight, and platform best practice
• Lead ideation for hooks, formats, copy, visuals, and motion — across still, video, and UGC
• Run structured creative testing loops in partnership with media buyer
• Collaborate with design and studio team to translate insights from top-performing assets into scalable templates and systems
• Maintain a clear feedback loop between performance data and creative development
• Connect with design, brand and copy to keep creative on-message and on-brand