• 1 day WFH on offer.
• Lead the relationship with agencies, driving optimal performance
• Own and drive the affiliate marketing program

QUALIFICATIONS AND SKILLS:

• Proven experience in a Marketing Manager role or similar, ideally within a consumer-facing brand.
• Strong understanding of marketing, social media, and content creation.
• Experience managing and executing successful marketing campaigns.
• Proficiency in using marketing analytics tools to track and measure campaign performance.
• Excellent communication, collaboration, and leadership skills.
• Ability to thrive in a fast-paced, dynamic startup environment.
• Experience with affiliate marketing programs.
• Experience with AI driven marketing tools.
• Strong understanding of eCommerce and wholesale channels.

ROLE OVERVIEW:

This is a crucial Marketing Manager role - for a Beauty Brand - where you’ll directly impact the brand’s growth, shaping the marketing strategy and drive its successful implementation. You’ll lead the charge on comprehensive marketing campaigns, guide engaging social media and content creation, and maximise revenue through the affiliate marketing program. This position requires a sharp strategic mind, and a deep understanding of marketing principles. You will lead the relationship with agencies, driving optimal social media performance, and you will be the architect of our clients product launch roadmap.
While this JD outlines the core responsibilities, we welcome candidates who are passionate about brand-building and eager to make a significant impact. This role is not limited to the listed responsibilities, and we encourage applications from individuals eager to take on new challenges and drive meaningful brand
growth.

KEY RESPONSIBILITIES:

• Design, develop, and execute integrated marketing campaigns across various channels, including social media, email, and digital advertising.
• Oversee and collaborate with social media and graphic design agencies to ensure consistent brand messaging and high-quality creative output.
• Oversee content generation across all platforms, ensuring high quality and consistency with brand guidelines.
• Actively lead the integration and utilisation of AI tools to enhance content creation and efficiency.
• Develop and implement content strategies that drive engagement and build brand loyalty - briefing into agencies.
• Monitor and analyse content performance, using data to optimise future strategies.
• Own and drive the affiliate marketing program, focusing on profitable revenue growth.
• Identify and cultivate relationships with key affiliates.
• Act as a key voice in the development of brand strategy and new product launches, contributing to overall brand direction.
• Collaborate closely with the eCommerce and wholesale teams to ensure alignment between marketing efforts and sales objectives.
• Provide market analysis and customer insights to inform product development.