My Client is a fully-fledged marketing agency specialising in digital marketing, social media strategy and cutting-edge content creation, with video production at the heart of what they do. From launching national campaigns to shaping the online identities of some of South Africa’s leading brands, Saltwater thrives at the intersection of creativity, technology and results.
The organisation seeks a dynamic, driven and creative Social Media Marketer & Content Creator who understands the digital landscape and knows how to tell powerful stories through content, especially video.

MINIMUM REQUIREMENTS

• Qualification in Marketing, or related.
• 3-5 years’ experience in social media marketing, content creation and digital marketing.
• Proven track record of managing and growing social media accounts (portfolio or links required).
• Proficient in content creation tools like Canva, CapCut, Adobe Suite (Photoshop, Premiere Pro, After Effects), or similar.
• Strong video-first content mindset and basic video editing skills essential.
• Understanding of social media advertising (Meta Ads, TikTok Ads, LinkedIn Ads) is an advantage.
• Excellent copywriting and captioning skills with a knack for trend-driven tone.
• Experience working across multiple brands or within an agency setting preferred.

THE ROLE

This full-time mid-level role is perfect for someone who lives and breathes social media, is obsessed with content trends and has hands-on experience creating scroll-stopping posts, reels and short-form video. You’ll work closely with our in-house video production and digital marketing teams to plan, create and manage social content across multiple brands and industries.

KEY RESPONSIBILITIES

Social Media Strategy & Execution

• Develop and execute platform-specific social media strategies across Instagram, Facebook, TikTok, LinkedIn and YouTube.
• Plan content calendars in collaboration with the digital team and video department.
• Ensure brand consistency, tone and aesthetic across all touchpoints.
• Content Creation & Video-Driven Storytelling
• Conceptualise, shoot and edit engaging video content (especially for Reels, TikTok and YouTube Shorts).
• Create visual assets using tools like Canva or Adobe Creative Suite when needed.
• Be present at client shoots and events to capture real-time content when required.

Community Management & Engagement

• Manage and grow communities by engaging with followers, responding to messages and fostering conversations.
• Monitor social trends, hashtags and viral moments to keep clients relevant and reactive.

Performance Tracking & Reporting

• Use analytics tools to monitor content performance, audience insights and campaign results.
• Provide monthly performance reports with actionable insights and recommendations.

Collaboration & Campaign Execution

• Work closely with the video production, digital marketing and design teams.
• Support campaign rollouts, influencer collaborations and paid media execution.
• Bring a fresh perspective and new content ideas to every brainstorm session.