About the job

Role Description

We are seeking a creative, analytical, and detail-oriented Marketing Assistant / Digital Marketing Associate to support the planning, execution, and optimization of integrated marketing initiatives. The role involves coordinating digital campaigns, creating and managing content, monitoring marketing performance, and supporting brand and customer engagement activities across multiple channels.

Key responsibilities include:

• Assist in planning and executing digital marketing campaigns across relevant channels.
• Support content creation and publishing for websites, social media, email, and other digital platforms.
• Coordinate marketing calendars, campaign timelines, promotional activities, and deliverables.
• Conduct market, competitor, audience, and industry research to identify trends and opportunities.
• Monitor campaign performance and prepare reports on key marketing metrics and results.
• Support SEO, SEM, social media, email marketing, and online advertising activities.
• Assist with website content updates, landing pages, and basic digital optimization initiatives.
• Coordinate with internal teams, agencies, designers, and other partners to ensure timely campaign execution.
• Maintain marketing materials, content libraries, databases, and campaign documentation.
• Track leads, engagement, conversions, and other relevant performance indicators.
• Assist with marketing events, promotions, partnerships, and customer engagement initiatives.
• Identify opportunities to improve campaign effectiveness, content performance, and overall digital presence.

Qualifications

• Diploma or Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, Media, or a related discipline.
• Understanding of digital marketing principles, customer journeys, content marketing, and social media platforms.
• Familiarity with SEO, SEM, email marketing, paid advertising, and web analytics is an advantage.
• Experience with tools such as Google Analytics, Google Ads, Meta Business Suite, Canva, CMS platforms, or similar marketing tools is preferred.
• Strong written and verbal communication skills with excellent attention to detail.
• Creative mindset with the ability to develop engaging and audience-focused content.
• Strong analytical and problem-solving skills, with the ability to interpret marketing data and identify actionable insights.
• Good project coordination, organizational, and time-management skills.
• Ability to manage multiple campaigns, tasks, and deadlines in a fast-paced environment.
• Strong teamwork and stakeholder-management skills.
• Proactive, adaptable, commercially aware, and willing to learn new marketing technologies and trends.
• Good written and verbal communication skills in English.