SUMMARY

Posted: 23 Jan 2025
Role Number:200578487
Imagine what you could do here. At Apple, great ideas have a way of becoming great products, services, and customer experiences very quickly. We believe that if you bring passion and dedication to your job, there’s no telling what you could accomplish! As a member of our Product Management group, you’ll represent the customer throughout a product’s journey. You’ll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you’ll work to craft groundbreaking ideas into tangible products that excite the world. At Apple, we combine product management and product marketing responsibilities into a single, cross functional Product Management role that collaborates with engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization. The Product Marketing Manager will own and drive the product centric marketing strategy for their respective product line of business. A critical function of this role is to be the spokesperson for their product in market. The Geo Product Marketing Manager is part of a team of product experts who champion products within their respective markets and seek innovative ways to keep our products at the heart of the customer conversation. We are passionate about how spatial computing can change the world, and we are looking for a highly motivated Product Marketing Manager to focus on Apple Vision Pro. As an Apple Vision Pro Product Marketing Manager you will have a seat at the table regionally to help define and drive the most ambitious product Apple’s ever built while being responsible for how new and existing AR products and features are launched and marketed.

DESCRIPTION

The role requires you to both impact inbound on the product development leveraging market insights, while primarily focusing on category development with emphasis on advocacy and outbound messaging for Apple Vision Pro. You will be: - Responsible for category development, positioning and marketing of spatial computing across EMEA - Defining spatial computing product positioning and key product messages - In possession of expert knowledge of competitive products - Working with marketing communications and PR on the development of product launch activities, press releases, and marketing materials - Work alongside Developer Relations to grow developer base - Driving advocacy for Apple Vision Pro through product briefings across key audiences - Contribute positively to an inclusive culture in Product Marketing and the broader Marketing organisation

MINIMUM QUALIFICATIONS

• Proven experience in product marketing and/or product management roles
• Ability to travel regularly, across Europe and globally

PREFERRED QUALIFICATIONS

• Experience in 3D, particularly spatial computing, AR / VR / MR a plus
• Strong analytical abilities and an uncompromising attention to detail with the ability to operate seamlessly between highly detailed and technical situations and strategic business situations
• The ability to think clearly to see the big picture and innovate down to the details
• A track record in formulating product messaging and creating outbound marketing across different markets with a global outlook
• Exceptional interpersonal skills; thrives in highly collaborative projects, effective at building consensus, handles high stakes decisions with ease with the ability to cut through ambiguity
• Proven oral and written communication skills; ability to become fluent in technical concepts and explain to non-technical partners
• Strong storytelling ability

Please refer the Job description for details