Associate, Business Marketing,

at  Department of Tourism and Commerce Marketing

Functional Responsibilities – Department Level:

Defining clear channels of Influence strategy (by market, by sector, by audience, etc.)

• Conduct a media mapping (traditional + digital) by country/audience/sector/ objective
• Map and define all key platforms for engagement
• Webinars, Events & Thought leadership
• Networking & Engagement: Advisory networks, associations, chambers, etc.
• Ambassador/KOL networks/relationships

Delivery of 360 promotion plan

• Identifying and engaging the right mix of :

1. ATL – PR, Social, Content Partnerships, Sponsorship, Brand Associations, Influencer Content, Website/Digital, Advertising, centralized content distribution
2. BTL - Events, Roadshows, Webinars, Ambassadors, Pitch Packs, Brochures, FAMs, Email

Delivery of digital and direct engagement material

• Developing and approving briefs
• Onboarding relevant external support
• Detailed review, analysis and recommendations for digital platforms/unified content strategy
• Development and collation of available data points and Identification of gaps
• Delivery and onwerrship of all material, ecsytems and period strategic evaluation

Create a master Dubai brand position

• Centre on a core/singular point of differentiation we want Dubai to be known for i.e. global gateway, city of the future, ease of business
• Speak with recent Dubai relocators on what was key USPs in their decision
• Research/current brand perception review

Functional Responsibilities – Role Level:

• Support delivery of business promtion strategy approach, including development, delivery and amplification, incuding identifying, scoping and bringing on the right partners to deliver against the objectives.
• Assist delivery of roadshows, event activations, investor/Media FAMs, virtual webinars, and other engagement relevant activities.
• Help manage leads generated and update into CRM system and track and esclate accordingly to ensure closure.
• Support management of key strategic comms and investor relations firms in markets to define and deliver the engagement programmes.
• Aid development of presentations and communication material to support the negotiations with governmental and private entities during the development of new business set-up products.
• Help manage the activities for business promotions, decide on target companies/ markets and unique selling points to be marketed.
• Conceptulaise and deliver roadshows, meet with target companies and conduct low to medium complexity presentations to promote Dubai as a preferred regional hub/ headquarters location.
• Work closely with various internal teams to identify, troubleshoot and resolve campaign fulfillment & delivery issues and to ensure successful implementation of partnerships and to achieve successful outcomes in marketing and communications, research, monitoring and evaluation.
• Keep organized records of business marketing, campaigns & partnerships metrics and results of past campaigns.
• Update the DET’s database systems in order to maintain a tracker for the team to access.

QUALIFICATIONS

Bachelor’s Degree in Marketing or a related field
Your Personal Data will be handled as per Dubai Tourism’s Employee and Job Applicant Privacy Policy, Kindly ensure to read the policy before applying.

• Support delivery of business promtion strategy approach, including development, delivery and amplification, incuding identifying, scoping and bringing on the right partners to deliver against the objectives.
• Assist delivery of roadshows, event activations, investor/Media FAMs, virtual webinars, and other engagement relevant activities.
• Help manage leads generated and update into CRM system and track and esclate accordingly to ensure closure.
• Support management of key strategic comms and investor relations firms in markets to define and deliver the engagement programmes.
• Aid development of presentations and communication material to support the negotiations with governmental and private entities during the development of new business set-up products.
• Help manage the activities for business promotions, decide on target companies/ markets and unique selling points to be marketed.
• Conceptulaise and deliver roadshows, meet with target companies and conduct low to medium complexity presentations to promote Dubai as a preferred regional hub/ headquarters location.
• Work closely with various internal teams to identify, troubleshoot and resolve campaign fulfillment & delivery issues and to ensure successful implementation of partnerships and to achieve successful outcomes in marketing and communications, research, monitoring and evaluation.
• Keep organized records of business marketing, campaigns & partnerships metrics and results of past campaigns.
• Update the DET’s database systems in order to maintain a tracker for the team to access