Brand Activity Advisor

at  Sleeman Breweries

Get to know Sleeman Breweries
At Sleeman Breweries, our people make us exceptional. We’re a company founded by entrepreneurs, and that spirit is alive and thriving today. If you want to make your mark, this is the place for you – and we want to work with you!
While we’re Canada’s third-largest brewer, we’re also a place where you can get to know everyone’s name and they’ll get to know yours. People here care about what they do and the people they work with.
Our commitment to our people and our values are clear. In 2023, we were named one of Canada’s Best Employers (Forbes Magazine) and one of Canada’s Greenest Employers.
What you’ll get

To attract top-tier talent, we offer top-tier benefits:

• Compensation that’s a step ahead
• RRSP matching program to help you save for retirement
• A commitment to work-life balance and flexible work arrangements when appropriate for the role
• Benefits coverage for partners and kids
• Parental leave top-up for primary and secondary caregivers
• Employee beer credit
• Tuition reimbursement program for eligible employees
• Employee and family assistance program
• Discount program with access to perks from big brands and local favourites

What you’ll do – The opportunity
Position:
Brand Activity Advisor
Location:
Guelph, Ontario
Level:
Individual Contributor
Hiring Range:
58100
to
72600
Description:
Reporting to the Trade Marketing Manager, the Brand Activity Advisor is responsible for supporting the development and execution of marketing activities in the trade, including promotional materials, promotions, events and sponsorships. Please note: this role is a hybrid work model.

Responsibilities:

• Coordinate the execution of promotions for the company’s brands in collaboration with the sales and logistics department
• Collaborate with internal departments, agencies and suppliers to ensure the best possible execution
• Carry out activities within the allocated budget
• Populate and maintain BTL (Below The Line) SMAC (Sales & Marketing Activity Calendar) activities through calendar maintenance, weekly calls and team notes
• Track progress of promotions by following up with the sales team to ensure successful execution
• Inform the Trade Marketing Manager about changes to the schedule, to ensure that activities are recorded correctly in the calendar
• Develop activations for small promotions, partnerships and events.
• Manage communication with contest winners
• Recommend and implement continuous improvement and MUDA reduction practices
• Ensure compliance with Canadian advertising laws and standards, and Liquor Control Board regulations
• Adhere to the standards of quality and food safety programs to ensure compliance with legal safety and quality requirements
• Perform other related duties as required

Requirements:

• Post-secondary education in Marketing or related business field
• Minimum 1 year of experience in marketing or trade marketing.
• Experience in a consumer-packaged goods environment (CPG) considered an asset
• Experience in project management
• Great organization skills
• Excellent communication skills, both verbal and written
• Ability to work effectively on multiple teams.
• Strong computer skills, including Excel, Word, PowerPoint, Outlook
• Acceptable credit check

Work Conditions:

• Travel required approximately 10% of the time
• Occasional overtime required outside normal business hours

Think you have what we need, but your credentials don’t perfectly line up? You should apply! We know that folks in some equity-deserving groups miss opportunities if they think their qualifications don’t fit. We would love to chat about your skills and experience and see how we might work together.
What matters here
We like you just the way you are. We believe in creating safe and inclusive spaces for everyone and our Diversity, Equity and Inclusion Committee helps us live up to that commitment.
You’re welcome here no matter your sex, sexual orientation, gender identity or expression, religion/creed, language, national or ethnic background, Indigenous identity, race, colour, neurodivergence, or disability status. We’re an equal-pay employer and believe in opportunity for everyone.
Need an accommodation during the application process? Let us know!
What we make
Our consumers know we create some of the best beers in Canada from our breweries across the country: Sleeman, Okanagan Spring, Unibroue, and Wild Rose. And we’re growing into new and innovative spaces with our ready-to-drink SoCIAL LITE line.
Get an inside look at what it’s like working at Sleeman Breweries by following @lifeatsleeman on Instagram. We think you’ll like working here!
We thank all candidates for their interest however only those selected to proceed will be contacted

• Coordinate the execution of promotions for the company’s brands in collaboration with the sales and logistics department
• Collaborate with internal departments, agencies and suppliers to ensure the best possible execution
• Carry out activities within the allocated budget
• Populate and maintain BTL (Below The Line) SMAC (Sales & Marketing Activity Calendar) activities through calendar maintenance, weekly calls and team notes
• Track progress of promotions by following up with the sales team to ensure successful execution
• Inform the Trade Marketing Manager about changes to the schedule, to ensure that activities are recorded correctly in the calendar
• Develop activations for small promotions, partnerships and events.
• Manage communication with contest winners
• Recommend and implement continuous improvement and MUDA reduction practices
• Ensure compliance with Canadian advertising laws and standards, and Liquor Control Board regulations
• Adhere to the standards of quality and food safety programs to ensure compliance with legal safety and quality requirements
• Perform other related duties as require