Brand Marketing Manager, Brawl Stars

at  Supercell

We are looking for a seasoned brand marketeer with extensive experience who thrives in a multifunctional and uber-collaborative environment and is obsessed with providing the best campaigns. We value those who bring a fresh perspective, enjoy experimentation, and thrive in an environment that challenges traditional norms.
As a Brand Marketing Manager, you will be responsible for developing our live game’s brand awareness (Brawl Stars) and acquiring new users through fully fleshed marketing programs/campaigns. This includes all steps from planning to executing to monitoring & reporting, and delivering against the game’s and brand’s overall vision.
This role demands an innovative, creative, and strategically minded individual who can manage the brand’s identity across multiple platforms and touchpoints, ensuring it resonates with current players while attracting new ones.
The brand manager will be part of a live game team (Brawl Stars) within the global marketing team. It will focus on owning world-class global marketing campaigns, positively impacting the brand’s long-term reputation and product relevance across all markets, channels, and platforms.
Reporting to the Marketing Lead, you will work closely with internal cross-functional teams to align your campaigns with the product and creative strategies. Additionally, you will lead and empower multidisciplinary external teams to create marketing content that respects the visual identity, tone, and voice of the game’s distinctive brand and the overall global marketing strategy.
Evolving within a global matrix organization, you will also need to involve and collaborate with a broader scope of stakeholders, including regional marketing teams, earlier in the process to empower and support them with local amplifications.
You can have your particular skill (or two), and we don’t expect you to be perfect in everything. What’s more important is your creative and strategic thinking and the ability to develop innovative branding strategies, help build a love for the game, and ensure that Brawl Stars delivers our players a seamless and immersive experience that ultimately converts into pure fandom.

REQUIREMENTS:

• 6+ years of experience managing successful brand and/or marketing campaigns in the videogame industry, esports, broadcasting, or entertainment industry throughout all stages of the production lifecycle of a product or experience
• Proven experience in brand management, preferably in the gaming industry or related fields.
• Strong understanding of the gaming market and game players’ specific needs and behaviors.
• Experience working with a broad range of marketing functions (e.g. brand, performance, influencers, and esports) with a good understanding of each role.
• Excellent communication and interpersonal skills, with the ability to manage cross-functional teams
• Experience in giving detailed feedback and communicating direction between both internal teams and external partners while respecting schedules
• Growth mindset with a passion for marketing, innovation, and risk-taking.
• You are a team player and communicate excellently in English.
• Located in or willing to relocate to Helsinki

• Own the brand positioning. Create, manage, and refine the long-term brand strategy, aligning it with broader game and company objectives. Develop long-term plans to sustain and grow the game’s brand presence in a competitive market.
• Create and execute marketing plans highlighting our game’s unique selling points and benefits. Collaborate with marketing teams to design and implement effective promotional campaigns.
• Drive business growth by designing and executing holistic, integrated marketing plans in close collaboration with other marketing stakeholders and teams, such as Producers, Growth and performance Marketing, Brand Marketing, Creative and art Direction, Community, esports, Regional/Local, etc.
• Oversee the creation of campaign marketing materials, ensuring they align with brand guidelines and effectively communicate the game’s unique value proposition. Create a marketing communications platform that unifies all marketing communications efforts.
• Monitor industry trends and competitor strategies to adapt and innovate our branding efforts.
• Use player feedback and market analysis insights to inform strategic brand positioning and marketing decisions.
• Work closely with the product manager, developers, and community managers to ensure a unified brand presence and message across all player touchpoints.
• Collaborate with Marketing Analytics and Business & Operations stakeholders to track and analyze brand performance across various channels and campaigns to evaluate success and areas for improvement. Be a partner in media decisions to secure long-term brand equity and brand integrity growth.
• Design global marketing Goals and KPIs for all brand marketing campaigns in close alignment with other marketing stakeholders from Growth & Performance, Product, Esports, and Community.