Business Development - Capital Equipment - Urology - UK & Ireland - National

at  Boston Scientific Corporation

Job Description

PURPOSE STATEMENT

The role is responsible for increasing number of patients treated with and/or market share of franchise products throughout assigned territory, while developing and leveraging relationships with medical Key Opinion Leaders/Hospital administration & Medical societies, with the ultimate goal of increasing the number of patients treated with and/or market share of product franchises. In addition, responsible for developing education and training programs for physicians (inpatient and outpatient) and hospital staff on franchise product line including patient identification, patient referral, implant, and follow-up procedures. Accountable for achievement of sales goals (growth). Grow therapy and product knowledge in all medical sectors, support patient identification and patient treatment. Drive patient channelization through different medical sectors. Follow up to show therapy effects and positive economic situation for clinic. This role may also include responsibility for the Distributor market in an assigned area.

KEY RESPONSIBILITIES

• Maintains awareness of industry, competition, health care and economic trends and their impact on franchise short-term and long-term business plans adjusting plans as needed to reflect market conditions.
• Identifies new business opportunities and accounts by developing and leveraging relationships with academic and research institutions and Key Opinion Leaders; Develops and executes sales strategies and activities.
• Identifies new business opportunities and accounts by developing and leveraging relationships with academic and research institutions and Key Opinion Leaders; Maintains the skills and knowledge to show and sell the economic benefits of growing numbers of patients treated to hospital controlling and CEO and to all applicable buying influences, get approval for running dedicated projects to grow treatment numbers and differentiate with this approach from competition. Develops and executes sales strategies and activities to grow number of patients treated with defined franchise products including cross sectional patient identification and patient referral
• Ensures increasing numbers of patient treatment and clinical success through the education and training of physicians and hospital staff including patient identification and referral, implant, follow-up and on-going patient monitoring procedures; Maintains contact with major accounts and key relationships seeking to leverage profitable business ventures; Attend and participate in customer, company and industry sponsored forums and courses.
• Works in close cooperation with the sales teams in developing and maintaining working relationships with the economic buyer in their region’s key accounts; Covering new contract designs and negotiations involving all products & solutions within the defined territory
• Educates local sales teams to take over projects in identified accounts after successful project implementation and focus on developing next account.
• Collaborates with HEMA to remove barriers in accounts
• Cooperation with HS&P on account level, egg introduction and implementation of tools, e.g. Patient Identification
• Acts as an interface with Customers and the Sales Organization with direct responsibility to facilitate, share documents and processes to identify, notify and ensure any complaints or problems are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors; Guides the local Leadership Team to maintain full compliance with the BSC Quality System (Corporate Quality Manual and Procedures) and the local quality requirements under the initiative of International Quality