Communications and Marketing Specialist

at  Queens University

Communications and Marketing Specialist
About Queen’s University
Queen’s University is the Canadian research intensive university with a transformative student learning experience. Here the employment experience is as diverse as it is interesting. We have opportunities in multiple areas of globally recognized research, faculty administration, engineering & construction, athletics & recreation, power generation, corporate shared services, and many more.
We are committed to employment equity and diversity in the workplace and welcome applications from individuals from equity seeking groups such as women, racialized/visible minorities, Indigenous/Aboriginal peoples, persons with a disability, persons who identify in the LGBTQ+ community and others who reflect the diversity of Canadian society.
Come work with us!
Job Summary
A Brief Overview
Reporting to the Executive Director, Office of the Vice-Provost and Dean of Student Affairs, the Communications and Marketing Specialist is responsible for strategizing, executing and evaluating digital and print marketing and communication programs for Student Affairs. The position creates content and implements ongoing marketing and communications for all digital and traditional media channels (e.g. email marketing, social media). Advanced knowledge of, and experience writing for various audiences and formats with high competence in editing and proofreading is required. The role designs and creates promotional print and digital materials using the Adobe Creative Suite (i.e., In-Design, Photoshop) and other design programs. This position consults with, and advises colleagues on audience-specific marketing, design and communications strategies and tactics. This position is eligible for a hybrid work arrangement.
This position develops and implements communications strategies and plans that promote and profile events and programs. This position performs market research, reviews analytics, and recommends changes accordingly. This position also manages ongoing marketing and communications projects.
Job Description
What you will doCreates, implements and regularly updates communications, marketing and advertising plans that promote and profile events and programs.
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Provides input to assist staff with the development and implementation of communication plans and marketing strategies.
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Manages and executes communications and marketing projects.
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Performs qualitative and quantitative market research, including leading focus groups, assessing analytics, reviewing feedback and data, and recommending approaches.
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Writes articles, social media content, releases, briefing notes, speaking notes, key messages, Q&As, fact sheets, video content, and other materials.
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- Develops annual department-wide marketing calendar.
- Develops suitable performance analytics for communications activities.
Monitors content and links to the website.
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- Other duties as required in support of the department and/or unit.

Required Education

• Four-Year Bachelor Degree or equivalent. In addition, requires trade certification, qualification, or on-going learning to remain ahead of changes in technology or emerging fields.

Required Experience

• More than 3 years and up to and including 5 years of experience.

Consideration may be given to an equivalent combination of education and experience.

Job Knowledge and Requirements

• Knowledge of concepts and principles in a specialist field that is typically acquired through a combination of advanced professional or academic qualifications and/or substantial work experience.
• Provide effective consultation and advice on non-straightforward and/or complex issues.
• Interaction with others requires interpersonal skills and the ability to understand and influence.
• Adapt messages to meet the different needs of different audiences.
• Builds relationships, trust and credibility.
• Prioritize and distribute work to deliver objectives on time and to the highest standard.
• Identify in advance when the intended results may not be achieved and develops a plan to address the gaps.
• Actively participate in project team meetings and develop individual and unit project plans.
• Lead procedural or technological change within a unit.
• Identify opportunities to improve the effectiveness and efficiency of work processes.
• Seek information and input to fully understand the cause of problems.
• Appropriately assesses risks before making a decision.
• Contribute to the creation and evaluation of possible solutions.
• Take action to remove obstacles and address problems before they impact performance and results.
• Apply equity, diversity, accessibility, inclusion and Indigenization considerations to decision making and planning.
• Promote a work environment that is free from sexual violence, harassment and discrimination, and the ability to show empathy for those who have experienced trauma.

Employment Equity and Accessibility Statement
The University invites applications from all qualified individuals. Queen’s is committed to employment equity and diversity in the workplace and welcomes applications from women, visible minorities, Aboriginal Peoples, persons with disabilities, and persons of any sexual orientation or gender identity. In accordance with Canadian Immigration requirements, priority will be given to Canadian citizens and permanent residents.
The University provides support in its recruitment processes to applicants with disabilities, including accommodation that takes into account an applicant’s accessibility needs. Candidates requiring accommodation during the recruitment process are asked to contact Human Resources at hradmin@queensu.ca.

SKILLS

• Collaboration
• Communications
• Project Management
• Relationship Building
• Time Management

Please refer the Job description for details