Content Marketing Manager

at  Haiilo GmbH

Haiilo is a 360° Employee Communications Platform that strengthens the cohesion, motivation and culture in organizations. With more than 1,000 international clients such as Coca Cola, EY, Deutsche Bahn and Deutsche Telekom, we’re one of the largest global providers of employee communications software for companies to reach, engage and understand more than 3.5 million employees every day.
As a Content Marketing Manager you’ll be a key member of the Marketing team and you’ll be responsible for developing and executing content strategies that help new prospects discover our product, company and content. You’ll create high-quality, compelling content tailored to our target audiences to support Haiilo’s organic growth efforts, driving traffic to our website and blog.
This role will be hybrid with 2 days/week in the office in either London or Manchester.

• Develop and implement a comprehensive content marketing strategy to support lead generation, customer acquisition, and brand awareness.
• Grow traffic to haiilo.com through organic search marketing programs
• Create engaging written content including posts, case studies, guides, whitepapers, emails, and landing pages.
• Conduct keyword and competitive research and use SEO best practices to optimize content for search engines and improve organic traffic.
• Optimize existing assets to improve search ranking.
• Take internal facing content and existing marketing collateral and repurpose them for search.
• Plan and execute content distribution strategies across various channels, including social media, email marketing, and third-party publications.
• Monitor and analyse content performance metrics, such as traffic, engagement, and lead generation, to improve ROI
• Collaborate with the marketing, product, sales, and customer success teams to ensure content aligns with customer needs and organizational objectives