CRM Operations Manager

at  SumUp

CRM OPERATIONS MANAGER

As a CRM Operations Manager sitting within the CRM & Lifecycle team, you’ll help build and optimise customer journeys and campaigns across our markets and products. You’ll play a key role in addressing the needs of our merchants and ensuring a seamless SumUp experience throughout the lifecycle.
This role is part of the European Market team. This is a group of cross-functional growth hackers with the mission of completely transforming SumUp’s go-to-market from the current approach of leading with our successful card acceptance product to an integrated ecosystem of products that powers all aspects of our merchants’ businesses. If you’re excited about empowering small business owners around the world, we’d love to hear from you.

WHAT YOU’LL DO

• Setup, launch and maintain CRM communications in Marketing Cloud (email, in-app notification, push notifications, SMS, Inbox), both ad-hoc and automated journeys/campaigns for Chapter specific campaigns and journeys.
• Request translations, design and template elements, build landing pages and vouchers for campaigns.
• Test new campaign features in Marketing Cloud (e.g. fee automation, integration with dynamic banner, inbox, CSM channels)
• Build surveys in the survey tool (e.g Qualtrics).
• Support continuous improvement of CRM design template for various channels (email, inbox, in-app, app dynamic banner).
• Support Incident management communications and processes.
• Setup free campaigns, vouchers to be used for CRM campaigns.
• Optimize and monitor campaigns and journeys and improve CRM operational processes.

YOU’LL BE GREAT FOR THIS ROLE IF

• 4-5 years of experience in CRM and working with CRM platforms.
• Marketing Cloud and AMPScript Experience is a plus.
• Strong in HTML, CSS & SQL.
• A strong understanding of CRM channels e.g. email, in-app, push, SMS, inbox, dynamic banners, outbound calls.
• Experience in monitoring and improving multi-channel CRM journeys.