Customer Marketing Specialist

at  IHM Total Consult Romania

REQUIREMENTS:

• Bachelor’s degree in Marketing or other related disciplines.
• Experience with marketing automation and CRM tools, such as Marketo and Salesforce.
• Deep understanding of digital lead generation campaigns and tactics.
• Understanding of sales and marketing processes/cycles and operations.
• Strong analytical skills to determine marketing effectiveness and returns on marketing investments of customer engagement efforts.
• Ability to work in cross-functional teams across a geographically dispersed organization.
• Advanced knowledge of written and spoken English.
• Excellent organizational and project planning skills.
• Ability to operate effectively in a matrixed organization.

• Collaborate with campaign owners across ESS businesses to ensure that campaigns are planned, created, tested, and launched on time.
• Perform digital campaign pre-launch and post-launch reviews in Marketo, Salesforce (SFDC), LinkedIn and other digital platforms.
• Prepare Tableau and SFDC dashboards to provide insights into customer behavior and campaign performance.
• Participate in ESS Marketing Operations projects to improve the processes and systems for the business.
• Lead Management duties include manual qualification of leads based upon business needs. Collaborate closely with Customer Marketing team to upload new leads into Marketo and SFDC.
• Manage iCapture end to end process from event setup to program syncing into SFDC.
• Stay up to date on Industry trends and best practices in Customer and Digital Marketing.