Customer Relationship Marketing Manager

at  LegalAndGeneral

Company Description
Legal & General supports the savings, protection and retirement needs of around 14 million people, through our portfolio of retail and workplace businesses.
Our Retail division helps people enjoy a more colourful retirement, both directly and through their employers, including Lifetime Mortgages, Retirement Interest Only Mortgages and financial advice on our range of lending products.
We are the UK’s number one individual life insurer, and also provide Group Protection products for employers – all helping people to plan for the unexpected. We support home buying through our Mortgage Club – the UK’s largest – and our award-winning Surveying Services team. And our fintech team finds and supports socially useful start-ups and scale-ups working in the workplace, home, insurance and wealth areas.
Joining us means helping create brighter financial futures for all our customers.
Job Description
We’re recruiting for a Customer Relationship Marketing Manager to join us. The role is dedicated to optimizing the use of Salesforce by collaborating closely with sales and marketing teams. The main objective is to deliver and coordinate campaigns, activities, reporting, and insights, thereby enhancing adviser experiences and driving improved business results.

What you’ll be doing:

• Campaign Coordination: Collaborating with sales and marketing teams to plan, execute, and monitor campaigns, ensuring alignment with business objectives
• System Optimization: Continuously enhancing Salesforce capabilities and functionalities to improve efficiency and effectiveness
• Data Management: Maintaining accurate and up-to-date customer data within Salesforce, ensuring data integrity and compliance
• Reporting and Insights: Generating and analysing reports to provide actionable insights that drive business decisions and improve adviser experiences
• Training and Support: Educating and supporting sales and marketing teams on best practices and new features within Salesforce
• Process Improvement: Identifying and implementing process improvements to streamline workflows and enhance productivity. Staying updated on the latest CRM trends and best practices to continuously drive innovation and improvement
• Customer Engagement: Developing and managing personalized adviser journeys and segmented experiences to boost engagement and satisfaction
• Performance Monitoring: Tracking and measuring the performance of campaigns and activities, making data-driven recommendations for optimization

Qualifications

Who we’re looking for:

• Certified in Salesforce and Pardot (desirable)
• Proven experience and understanding of Marketing Cloud Account Engagement configuration, customization, and reporting
• Strong understanding of CRM best practices and methodologies
• Proficiency in maintaining accurate and up-to-date customer data
• Familiarity with tools that enhance marketing processes
• Knowledge of planning, executing, and monitoring marketing campaigns
• Understanding of compliance and data privacy laws
• Experience and knowledge of B2B sales and marketing dynamics

Whatever your role, we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer:

• The opportunity to participate in our annual, performance-related bonus plan and valuable share schemes
• Generous pension contribution
• Life assurance
• Private medical insurance (permanent employees only)
• At least 25 days holiday, plus public holidays, 26 days after 2 years’ service. There’s also the option to buy and sell holiday
• Competitive family leave
• Participate in our electric car scheme, which offers employees the option to hire a brand-new electric car through tax efficient salary sacrifice
• There are the many discounts we offer – both for our own products and at a range of high street stores and online
• In 2023, some of our workspaces were redesigned. Our offices are great spaces to connect and collaborate and have your wellbeing at the heart

Additional Information
Legal & General is a leading financial services group and major global investor, named Britain’s Most Admired Company in 2023, for the second year running. Rated top in our sector and top for inspirational leadership, we have a strong heritage and an exciting future.
We aim to build a better society for the long term by investing our customers’ money in things that make life better for everyone.
If you join us, you’ll be part of a welcoming culture, with opportunities to collaborate with people of diverse backgrounds, views and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.
We strive to be open, mindful and inclusive, so are always willing to discussing flexible working arrangements and reasonable accommodations for candidates with specific needs.
If you’re open to find out more, we’d love to hear from you

What you’ll be doing:

• Campaign Coordination: Collaborating with sales and marketing teams to plan, execute, and monitor campaigns, ensuring alignment with business objectives
• System Optimization: Continuously enhancing Salesforce capabilities and functionalities to improve efficiency and effectiveness
• Data Management: Maintaining accurate and up-to-date customer data within Salesforce, ensuring data integrity and compliance
• Reporting and Insights: Generating and analysing reports to provide actionable insights that drive business decisions and improve adviser experiences
• Training and Support: Educating and supporting sales and marketing teams on best practices and new features within Salesforce
• Process Improvement: Identifying and implementing process improvements to streamline workflows and enhance productivity. Staying updated on the latest CRM trends and best practices to continuously drive innovation and improvement
• Customer Engagement: Developing and managing personalized adviser journeys and segmented experiences to boost engagement and satisfaction
• Performance Monitoring: Tracking and measuring the performance of campaigns and activities, making data-driven recommendations for optimizatio

Whatever your role, we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer:

• The opportunity to participate in our annual, performance-related bonus plan and valuable share schemes
• Generous pension contribution
• Life assurance
• Private medical insurance (permanent employees only)
• At least 25 days holiday, plus public holidays, 26 days after 2 years’ service. There’s also the option to buy and sell holiday
• Competitive family leave
• Participate in our electric car scheme, which offers employees the option to hire a brand-new electric car through tax efficient salary sacrifice
• There are the many discounts we offer – both for our own products and at a range of high street stores and online
• In 2023, some of our workspaces were redesigned. Our offices are great spaces to connect and collaborate and have your wellbeing at the hear