Deployment Marketing Manager, CI Rebuilds

at  Caterpillar

WHAT YOU HAVE (SKILLS)

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.
• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Strategic Thinking: Knowledge of the importance of “big picture” thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
• Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).

• Lead a group of Rebuild experts to perform CIRCA workshops.
• Guide field team and dealers to execute CI Rebuild strategy at model level.
• Oversee research of multiple requests from business development leaders across the country.
• Develop, recommend and implement dealer specific / model specific Rebuild plans for key products and services; collaborating on brand positioning, databases and direct response.
• Develop strategic plans for expansion of existing Rebuild capabilities and Go-to-market (GTM) initiatives.
• Develop new products or services; coordinating the implementation of plans.
• Present overall Rebuilds execution plans and strategic direction for region to senior management for funding approval and support.