Digital Advertising Manager

at  Ergobaby Europe Gmbh

YOUR MISSION

Position: Digital Advertising Manager (m/w/d) – full time
Location: Hamburg (hybrid)
Reporting to: Director, Digital Marketing & eCommerce (USA, Los Angeles)

QUALIFICATIONS:

• You have at least three years of professional experience and a degree in the digital sector or commercial vocational training with a focus on e-commerce / online marketing.
• You have in-depth knowledge of SEA and SMA, in particular Google Adwords Search, Shopping, YouTube, Display, Meta Ads and Pinterest.
• Well-founded knowledge of Google Analytics 4.
• Knowledge of Google Looker Studio and Tag Manager is a plus.
• You are familiar with CMS/shop systems like Magento or Shopify.
• Confident handling of common MS Office applications, especially Excel.
• Fluent in written and spoken English, additional language skills are an advantage.
• Exceptional organizational, planning, coordination, and management skills.
• You are interested in a diverse range of tasks, combined with a high level of diligence, flexibility and organization. You are highly motivated to work and follow your tasks consistently.
• You are a team player and have strong diplomatic skills.
• Personally, you impress with a high degree of reliability, an open manner and an independent way of working.
  If you’re ready to take your e-commerce career to the next level and join a committed team dedicated to making a difference, apply now! We can’t wait to welcome you aboard.

ABOUT US

Our vision is every young family is supported, connected, and thriving
Ergobaby Europe GmbH is a 100% subsidiary of ERGO Baby Carrier, Inc. Los Angeles, USA. With the European team based in Hamburg, Germany we are managing the Marketing and Sales activities for all our products in our European Markets. Founded in 2003, Ergobaby is dedicated to building a global community of confident parents with smart, ergonomic solutions that enable and encourage bonding between parents and babies. All our products are born out of the desire for mobility and comfort for both parent and baby, allowing parents to carry their baby from birth to toddler. Ergobaby now offers a broad range of innovative baby carriers, strollers, swaddlers, and related products to help meet the needs of today’s parents and enable an active parenting lifestyle. Premium quality of all our products and a team of talented, caring, innovative people is the foundation of our success. Today Ergobaby is one of the world’s leading brands for premium baby consumer products that creates innovative solutions and is sold in retailers and webshops in about 50 countries internationally.

• Digital Agency oversight and briefing with relevant EU priorities.
• Leading & evaluating cross departmental communications, priorities and strategies for digital marketing topics.
• Setup and improve digital marketing campaigns incl. budget monitoring.
• Comprehensive monitoring, tracking and analysis of campaigns as well as continuous evaluation of relevant KPIs and creation of outstanding reports.
• Optimization & development of lead generation funnels with a customer focused view.
• Creation, monitoring and improvement of landing pages.
• Customer journey and conversion rate improvement.
• Briefing & evaluation of media assets.
• Affiliate partnerships and commission based Influencer marketing.
• Develop innovative strategies to improve and expand our digital activities by evaluating new advertising channels and campaign types.
• You monitor the market, trends and competition in the SEA + SMA environment and are always up-to-date with existing and emerging channels.