Digital Marketing Content Specialist

at  Perrigo

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, ACO®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.
Join us on our One Perrigo journey as we evolve to a blended-branded business to win in self-care.

DESCRIPTION OVERVIEW

We are currently looking for a Digital Marketing Content Specialist with marketplace knowledge, proven analytical capabilities, strong SEO and optimization experience as well as a passion for testing content that resonates with the consumer. This content specialist will be responsible for driving organic sales on eCommerce sites, improving keyword ranking, increasing overall conversion rate, improving the quality of product listings, and helping to launch products on time. The content specialist should have a strong bias for action, make data driven decisions and have a passion for optimizing content. This high-performing Digital Marketing Content Specialist will help lead the content delivery & regulatory advertising compliance process for Perrigo’s Asset Management’s digital content. You’ll touch all digital content including web pages, videos, articles and images, etc. Concurrently, you’ll partner with the digital & eCommerce managers, content, and marketing leads to create and deliver compelling digital customer experiences for our brand websites and media channels.
You’ll serve as a key liaison between many people and teams, such as Digital Marketing, Compliance, Legal, Marketing, Analytics, agency partners, and other corporate stakeholders.
This is a newly created role that would be a great fit for those who like to jump in, learn, collaborate and problem solve. As a strategic function of Perrigo’s Digital/eCommerce team, this role will contribute directly to Perrigo’s commercial success and remain steadfast in our pursuit of digital excellence in market. This content marketing pro will deliver content that drives organic search traffic and new user and customer growth, reinforces our positioning, supports campaign and GTM efforts, and aligns with our brand voice and tone.

EXPERIENCE REQUIRED

• The ideal candidate will have a Bachelor’s Degree.
• Typically, 5 to 7 years of experience in content management, technical writing, product writing, or UX writing experience at agencies or with in-house teams, preferably in CPG or Health and Wellness spaces.
• Strong understanding of SEO and keyword research, content marketing, knowing what content is most effective on a website, work well with content creators to achieve goals, etc.
• Ability to measure, track and report results, evaluate, identify and implement modifications, and apply learnings to future strategies.
• Ability to effectively work independently in complicated systems and processes as well as drive action with cross functional teams for improvements and key initiatives.
• Experience with email marketing platforms; experience with Shopify, Klavio, or Salesforce is preferred.
• Experience in marketing campaigns, SEO, and content analytics tools.
• Impeccable attention to detail, ensuring accuracy and thoroughness in all tasks and deliverables.

• Develop eCommerce organic search and content strategy to increase product awareness and drive conversion for our brands. Formulate a plan for various types of content to meet marketing goals and audience needs, aiming to boost brand engagement. Examples of content include, but are not limited to, web site copy, video, marketing emails and digital ads for paid media placements.
• Content management: Manage a content calendar to guide the production process, ensuring consistent, on-brand and high-quality content is published across different digital platforms. Perform content audits to identify gaps and opportunities to engage consumers.
• Ensure Consistency in brand messaging: Review all content to ensure it aligns with the creative brief, the organization’s brand identity and messaging across digital channels.
• SEO optimization: Incorporate SEO best practices and keyword research to improve content visibility and search engine rankings across brand websites.
• Lead the regulatory content compliance submission process through Censhare tool - ensuring content meets requirements.
• Research and analysis: Analyze market trends, audience preferences and competition to identify content opportunities and optimize strategy.
• Performance monitoring: Use analytic tools to evaluate organic content performance and adapt strategies based on data-driven insights. (Profitero)
• Serve as the subject matter expert for eCommerce content best practices, benchmarking, and content creation.
• Organic Sales: The Content Specialist is responsible for driving organic sales. They will develop strategies and execute changes to meet organic sales targets each month.