Digital Marketing Executive

at  RetailMeNot

With over 15,000 five-star reviews, VoucherCodes is the UK’s biggest and most trusted voucher site. Partnered with big brands like adidas, Samsung, John Lewis, Travelodge and Domino’s Pizza, we receive over 8 million visits per month. Right now, we’re looking for a Digital Marketing Executive to join our marketing team. As our Digital Marketing Executive, you’ll be focused on driving revenue and acquiring new customers by creating and optimising best-in-market biddable media campaigns.
This entry level role is an opportunity to directly drive growth for both VoucherCodes and our partner brands. We’re looking for a customer-centric individual, someone who is curious and can innovate and lead. Working within the Digital Marketing team, you’ll report directly to the Head of Digital Marketing. You’ll manage large budgets across Google Ads and Microsoft Ads, setting up campaigns, and analysing performance to figure out the smartest way to optimise for ROI. We’re looking for a results-oriented team player, with a working knowledge of paid media, strong communication skills, and a drive to get things done.
If you want to be at the forefront of retail technology and create marketing-leading products, this could be the challenge for you.

WHAT WE NEED FROM YOU

• Strong numerical and analytical skills - proficient in Microsoft Excel
• Exceptional prioritisation and organisation and the ability to manage a busy workload
• Ability to collaborate and pitch in to get a job done properly
• Excellent oral and written communication
• Consistent drive to get the job done to a high standard
• A can-do attitude, willingness to collaborate & great teamwork skills
• An interest in the affiliate industry and PPC

• Setting up and scheduling well-structured, fully trackable PPC campaigns in Google Ads and Microsoft Ads
• Editing campaigns as needed
• Using report data to manage cost by optimising bids
• Producing a weekly PPC report for relevant stakeholders
• Devising, implementing, and reporting on tests in order to optimise campaign performance
• Monitoring the search engine space for ‘rogue bidders’ (competitors that are bidding without the required rights to do so)
• Presenting results to the Marketing Team on a weekly basis
• Working with the Partnerships Team to secure more bidding rights to expand the reach and performance of our PPC campaigns
• Ad hoc testing on programmatic and biddable media channels e.g. YouTube, Facebook, & Google display.