Digital Marketing Manager

at  Entripy Custom Clothing

ABOUT US:

Entripy is Canada’s leader for custom printed apparel, uniforms and promotional items. With screen printing, digital printing and embroidery all done in-house, Entripy delivers custom branded solutions for companies and organizations across Canada looking to “put their logo on it”. Proudly Canadian, Entripy’s use of proprietary technology allows the company to offer one of the fastest turnaround times, on demand production and an effortless fulfillment process unmatched within the industry. Entripy is a certified member of the Canadian Aboriginal and Minority Supplier Council (CAMSC).
We are headquartered in a vertically integrated 40,000 plus square foot state-of-the-art facility in Oakville, Ontario. Our technology-focused and vertically-integrated operations allow us to provide clients with superior speed, quality, convenience and pricing. We are Canada’s leader in custom branded apparel, but we are just scratching the surface of our potential.

JOB SUMMARY:

We are seeking an experienced and innovative Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will have a passion for ecommerce and is a strategic thinker who can drive traffic, engagement, and conversion across various digital platforms to grow our online presence and sales.

SKILLS AND QUALIFICATIONS:

• Bachelor’s degree in marketing, Business, or a related field.
• Proven working experience in digital marketing, preferably within an ecommerce setting.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Working knowledge of HTML and CSS required.
• Working knowledge of Adobe Commerce / Magento is an asset.
• Experience sourcing and managing a gig economy team.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

• Develop and implement comprehensive digital marketing strategies to enhance brand awareness, drive website traffic, and increase conversions.
• Analyze market trends and competitor strategies to identify new opportunities.
• Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, display advertising.
• Lead email strategy including segmentation to nurture leads and engage customers.
• Measure and report on the performance of all digital marketing activities and assess against goals (ROI and KPIs), providing recommendations to improve.
• Oversee the management and maintenance of the company’s ecommerce websites across multiple ecommerce platforms
• Ensure the website is optimized for SEO and user experience (UX).
• Work with the web development team to implement necessary updates and improvements.
• Monitor website performance and traffic using tools like GA4 and make data-driven decisions to enhance user experience and conversion rates.
• Manage a shared services team composed of both full-time members and freelancers/contractors.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  This position will be a hybrid position with the requirement to work from our office (Oakville, ON - Winston Churchill/Dundas) 3 times/week, and as required for special events.