Digital Marketing Manager *PC 915

at  Miltenyi Biotec Inc

Are you ready to start revolutionizing biomedical research? When you join Miltenyi Biotec, you join a family that is passionate about making a real impact – one breakthrough at a time. For over 30 years, we have played a pivotal role in the design, development, manufacture, and integration of products for sample preparation, cell separation, cell analysis, imaging, and cell culture needs. These developments have led to cutting-edge cell and gene therapies – transformative methods that mobilize the body’s own cells and genetic blueprint to tackle diseases such as cancer and autoimmune conditions. Today, our more than 18,000 solutions play a vital role in paving the way for the medicine of tomorrow.

REQUIREMENTS:

• Bachelor’s degree in marketing or related concentration; A minimum of 5 years’ experience in a progressive Marketing role; or equivalent combination of education and experience.
• Prefer experience in a life science industry.
  Physical Demands:
  While performing the duties of this job, the employee is regularly required to walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is required to stand; climb or balance and stoop, kneel, crouch. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception and ability to adjust focus. Must have ability to handle more than one task at a time and must work at a rapid pace while maintaining attention to detail. Must be able to travel occasionally by car and plane.

YOUR TASKS:

This position is primarily responsible for planning, scheduling, implementing, and overseeing both long-term digital marketing campaigns as well as short-term digital marketing tactics for the MarCom and product management teams. Serves as the primary point of contact for the global digital marketing team and collaborates with INC marketing and sales teams on eCommunication and digital marketing strategies, schedules, and projects.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Manage the development and execution of digital marketing programs to optimize database marketing and email performance, brand presentation, target audience segmentation, and current digital marketing strategies for the company.
• Measure and report email and marketing database performance against established benchmarks and KPIs; manages research, analysis, and monitoring of new digital channels and platforms.
• Work with global digital marketing team to plan and develop landing pages, build and optimize SEO/SEM, arrange paid and organic social media, and formulate global display advertising activities.
• Work with the development team for implementation and testing of all new and updated digital marketing platforms/functions/features.
• Brainstorm new and creative growth strategies through digital marketing. Plan, execute, measure, and report A/B testing and other performance and conversion testing.
• Oversee digital marketing assignments requirements by scheduling and assigning employees and following up on work results.