Digital Marketing Specialist (Email & Campaigns)

at  Australian Vintage

• Values driven culture and flexible work environment
• Competitive benefits offering, including 26 weeks of paid primary carer parental leave
• ASX listed, global wine business

ABOUT YOU:

• You will have proven experience working with email, CRM marketing, databases, segmentation, and

email marketing platforms.

• This role requires a high degree of stakeholder management and the ability to build positive

relationships. As our digital marketing journey grows, we’re looking for someone who is excited to share

insights with the broader business.

• You must have strong organizational and project management skills with a high attention to detail.
• Experience using applications such as Canva, InDesign, Photoshop, and/or Illustrator is required.
• You will bring a creative flair but are also comfortable digging into the data, demonstrating strong

commercial acumen. You will have strong analytical skills with the ability to produce reports with valuable

insights.

• As our business continues to grow, we are looking for individuals who excel in fast-paced environments

and thrive in high-impact roles.
Australian Vintage Benefits:
We’re proud to offer a strong benefits package that we know can make a big difference to work life and life

outside of work.

• Primary carer parental leave offering 26 weeks paid leave
• Loyalty leave
• ‘Work anywhere’ for up to two weeks annually
• Birthday leave
• Volunteer days
• Further education and study support
• Flexible working
• Mental health and wellbeing training and support
• Annual product allowance
• Options to purchase additional annual leave
• Sabbaticals and career breaks
• Continuation of superannuation while on paid and unpaid parental leave

To learn more about Australian Vintage, please visit our website at: https://www.australianvintage.com.au

personalised experiences, promotions, and coupons.

• Assist with development and optimisation of email journey workflows, designs and segmentation t

We are currently seeking a highly motivated Digital Marketing Specialist (Email & Campaigns) to join our
growing business. The role will be pivotal to creating a personalised and engaging customer experience
and growing AV’s subscriber audience. Working alongside the Digital Marketing Manager, this role will assist
in driving growth, acquisition and revenue for AV’s Direct to consumer channels and four pillar brands;
Mcguigan, Tempus Two, Nepenthe and Barossa Valley Wine Company.
We are looking for someone who is customer obsessed, with a solutions mindset that enjoys driving
continuous improvement. As a relatively new digital marketing function we are looking for someone with a
strong sense of agency, who wants to challenge the status quo and present new ideas. A successful
candidate in this role will have the opportunity to shape the future of CRM for AV’s pillar brands.

Reporting to the Digital Marketing Manager your primary duties will include:

• Plan, build, test and schedule email and eCommerce campaigns.
• Create content for emails, including template versions, graphics, and copy for review with Digital

Marketing Manager.

• Execute campaigns and promotional offers across webstores including creating content,

personalised experiences, promotions, and coupons.

• Assist with development and optimisation of email journey workflows, designs and segmentation to

support the CRM strategy including the development of a loyalty programme.

• Track monthly email and campaign performance and including year-on-year and against targets,

including open, click through rates, traffic, and revenue generation.

• Assist in planning and executing strategies for acquiring new email subscribers.
• Liaise with the Brand teams on campaign marketing activity and promotional schedule in line with

the marketing activity calendar.

• Manage the Direct-to-Consumer campaign calendar.
• Research email creative for customer lifecycle marketing campaigns and competitor

benchmarking.

• Create a personalised experience in digital environment across AV’s four pillar brands.
• Execute brand website and product updates as required.