Digital Marketing Specialist

at  Versaterm

THE COMPANY

For over 40 years, Versaterm has been a pioneer in public safety software, revolutionizing agencies’ operations, both large and small, with a comprehensive range of solutions from community engagement to case closure. Versaterm’s commitment to public safety is exemplified by a steadfast dedication to customer satisfaction, the development of innovative software solutions driven by advanced technologies, and a team passionately dedicated to making a positive impact on the lives of those sworn to serve.
This is an exciting time for us! We are currently undergoing significant growth, marked by increased sales and implementations of our public safety products. Join us as we continue to innovate, focusing on creative and seamless solutions that empower our customers to prioritize the communities they serve.

• Create emails, landing pages, forms, and drip campaigns in Marketing Cloud Account Engagement (aka Pardot)
• Work with campaign stakeholders to build and report on lead nurturing programs through Pardot automation, email personalization and lead scoring/grading
• Launch digital marketing campaigns across a variety of platforms including paid advertising platforms (Google Ads, Facebook, LinkedIn, etc.) to meet targeting, budget, and goals
• Employ a testing mindset with the ability to plan, set up, and analyze split-testing and A/B campaigns using a combination of best practices and creative problem-solving to continually improve a campaign’s performance
• Manage prospects - cleaning & uploading lists of prospects/leads from various sources (3rd party activations, tradeshows, etc.) and following standard operating procedures (SOPs) for removing invalid/irrelevant contacts, standardizing data and preparing lists for upload into Pardot
• Maintain the integrity of the database, create accurate list segmentations to collaborate with RevOps to ensure proper synchronization between marketing platforms (e.g., Pardot, Salesforce, Cvent and GoToWebinar). Monitor email sending schedule, deliverability/bounce rates and flag issues to internal stakeholders to maintain database health
• Lead process knowledge & adherence - Understanding marketing and sales definitions & processes (e.g. lead creation, conversion and sales hand-off processes, library of standard and custom fields used in Pardot/Salesforce, Campaign hierarchy and touchpoint tracking) to support, monitor, manage and troubleshoot issues with RevOps that might occur
• Create dashboards and run reports (e.g. Google Analytics, Data Studio, Pardot/CRM Analytics) to communicate performance metrics with campaign stakeholders, make actionable suggestions on which platforms and channels to use based on campaign performance, goals, and target demographics
• Develop and document SOPs associated with any tasks assigned
• Stay up to date on current industry trends and learn new technical skills
• Other duties as assigned