Digital Media Performance Manager-Octopus by RTG

at  robusta

Octopus by RTG is the tech outsourcing and hiring arm of Robusta Technology Group. In partnership with a leading insurance company committed to providing exceptional digital experiences to the customers. We are seeking a highly skilled Digital Media Performance Manager to lead our partner organization’s digital marketing efforts and drive growth through data-driven strategies.

REQUIREMENTS

• Bachelor’s degree in marketing, business administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on performance-based campaigns.
• Proven track record of leading and managing digital marketing teams.
• Strong analytical skills and ability to interpret data to drive decision-making.
• Experience with digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Google Analytics).
• Proficiency in marketing automation tools (e.g., Marketo, HubSpot).
• Excellent communication and interpersonal skills.
• Fluency in Arabic is essential.

DESIRED SKILLS:

• Experience in the insurance industry or a similar regulated sector.
• Knowledge of data visualization tools (e.g., Tableau, Power BI).
• Experience with data-driven attribution modeling.
  If you are a passionate and results-oriented digital marketing professional with a proven track record of success, we encourage you to apply for this exciting opportunity.

ROLE OVERVIEW:

As the Digital Media Performance Manager, you will be responsible for overseeing and optimizing our digital marketing campaigns across various channels. You will lead a team of specialists in digital performance, analytics, and marketing automation, while also collaborating with a third-party performance agency. Your primary goal is to maximize customer acquisition, retention, and revenue through effective digital marketing strategies.