Digital Merchandiser - Motoring (Maternity Cover)

at  Halfords

ABOUT US

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.
The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.
If you’re willing to get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.

KEY SKILLS/EXPERIENCE

• Passionate about Digital
• Passionate about the customer
• Strong organizational skills and ability to meet deadlines, often while working independently
• Strong attention to detail

JOB PURPOSE

Ensures that Halfords.com and Halfords.ie displays the correct products with the correct image, copy and attribution, offers the correct promotions and product and service recommendations for customers; all contributing to a great customer experience

KEY RESPONSIBILITIES

• Work collaboratively with Category, Customer, Content and CRO teams to ensure the product set up, attribution, images, product copy, product location(s), delivery flags and stock status reflect what the customer expect
• Work with the Digital Trading, Marketing and Content teams to ensure that all online product/ range updates are delivered on time, with the right supporting content, in the right place
• Focus throughout is on the customer journey and user experience
• Support in the organization all major and minor sales events, re-merchandising the site as required
• Implement changes to online category strategy based on customer and competitive insights, brand strategy and e-commerce goals and initiatives
• Analyse sales and web metrics to make recommendations about products and categories, web marketing and promotions
• Work closely with Customer Contact team, Data Analytics and CRO teams to understand customer feedback and address issues and implement changes were appropriate
• Work closely with the Data analysis and CRO teams to:
• Analyse overall performance and Optimisation opportunities
• Influence key stakeholders through timely compelling insights and effective presentation of results