Director of Marketing

at  CNH Industrial

CNH Industrial is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its five core Brands: Case IH, New Holland Agriculture, STEYR, CASE and New Holland Construction Equipment. As a truly global company, CNH Industrial’s 37,000+ employees form part of a diverse and inclusive work environment, passionate about empowering customers to grow, and build, a better world.

The Director of Marketing advocates for customers and potential customers with everything we do. Responsible for crafting breakthrough, relevant Go-To-Market plans, this person will be a dynamic and strategic leader who brings energy and passion into the business and who will encourage and inspire collaboration among a broad and diverse team.

• Represent the voice of the customer, keeping the brand, brand voice and Go-To-Market plans laser focused on solving their problems and delivering a great experience.
• Deliver compelling, differentiated, and relevant storytelling to elevate the CASE brand position in North America across everything we do.
• Develop overarching Go-To-Market strategy for CASE Construction Equipment in North America – identifying the key segments, customers and key products and services to deliver the regions business goals.
• Lead the marketing team in crafting strategic campaigns to drive awareness and consideration among key customer groups generating leads for the dealer network – including advertising, PR, social media, trade shows and dealer integrations.
• Build cohesive product launch Go-To-Market plans, to not only connect with customers but also to ensure key stakeholders (internal and external) have the knowledge and skills to support.
• Lead the team in ensuring seamless communication plans for internal and dealer audiences.
• Collaborate on identifying and crafting sales enablement materials critical in delivering an outstanding customer experience.
• Elevate CASE’s digital experience ensuring the brand website delivers a modern customer experience.
• Identify sales and dealer incentives programs to drive competitiveness in the marketplace.
• Influence and elevate dealer network marketing strategies by providing coordinated campaign solutions and turnkey execution elements for dealer partners to use.

• Represent the voice of the customer, keeping the brand, brand voice and Go-To-Market plans laser focused on solving their problems and delivering a great experience.
• Deliver compelling, differentiated, and relevant storytelling to elevate the CASE brand position in North America across everything we do.
• Develop overarching Go-To-Market strategy for CASE Construction Equipment in North America – identifying the key segments, customers and key products and services to deliver the regions business goals.
• Lead the marketing team in crafting strategic campaigns to drive awareness and consideration among key customer groups generating leads for the dealer network – including advertising, PR, social media, trade shows and dealer integrations.
• Build cohesive product launch Go-To-Market plans, to not only connect with customers but also to ensure key stakeholders (internal and external) have the knowledge and skills to support.
• Lead the team in ensuring seamless communication plans for internal and dealer audiences.
• Collaborate on identifying and crafting sales enablement materials critical in delivering an outstanding customer experience.
• Elevate CASE’s digital experience ensuring the brand website delivers a modern customer experience.
• Identify sales and dealer incentives programs to drive competitiveness in the marketplace.
• Influence and elevate dealer network marketing strategies by providing coordinated campaign solutions and turnkey execution elements for dealer partners to use