Director of Marketing Operations & Analytics

at  Elevation Capital

ABOUT US

Elevation Capital - Venture Capital & Private Equity is a group of internationally impactful companies spanning consumer packaged goods, hospitality, technology, non-profit, and venture funding. With staff and markets in the US, Canada, Europe and the Caribbean, this group jointly serves a global vision to create an evolved world where humanity serves our highest purpose. Our mission is to create and deploy capital for a better world.

THE ROLE

We are looking for a highly analytical and versatile Director of Marketing Operations & Analytics to be the strategic right hand to our Chief Marketing Officer (CMO). In this role, you will be responsible for developing and managing the marketing dashboard, ensuring seamless operations across all marketing functions, and providing data-driven insights that guide strategic decisions.
This person is a master generalist that thrives in a fast paced environment to drive process improvements and efficiencies within the marketing organization and will work closely with cross-functional teams to ensure seamless execution of marketing initiatives. This expert is someone that thrives in a fast-paced environment and is eager to play a pivotal role in shaping our marketing strategy, with a front row seat to a rapidly growing business—while leading efforts to drive efficiency, performance, and growth.

RESPONSIBILITIES

• Data Management: Oversee the collection, management, and analysis of marketing data from various sources to provide actionable insights and drive decision-making.
• Campaign Optimization: Implement and manage marketing technology platforms and tools to optimize campaign performance, track KPIs, and enhance ROI.
• Process Improvement: Identify and implement best practices to streamline marketing processes, improve efficiency, and ensure scalability in a fast-paced environment.
• Cross-Functional Collaboration: Partner with marketing, sales, finance, and other departments to ensure alignment and integration of marketing operations and data analytics initiatives.
• Reporting and Analysis: Develop and deliver comprehensive reports and dashboards on marketing performance, trends, and metrics to senior management and stakeholders.
• Technology Integration: Evaluate and integrate new marketing technologies and analytics tools to enhance data capabilities and improve operational effectiveness.
• Budget Management: Manage the budget for the marketing team and ensure cost-effective solutions and alignment with financial objectives.
• Innovation and Trends: Stay abreast of industry trends, emerging technologies, and best practices in marketing operations and data analytics to drive innovation and competitive advantage.