Email Marketing Specialist

at  RoomRaccoon

Cape Town, Western Cape 8000, South Africa -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate17 Dec, 2024Not Specified23 Sep, 20244 year(s) or aboveHubspot,B2B,Communication Skills,Marketing Automation,Data Driven Decision Making,ReportingNoNo
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Description:

Title: Email Marketing Specialist
Type: Fulltime
Terms: Onsite
Location: Only considering applications-based in Cape Town, South Africa

REQUIREMENTS?

  • Non Negotiable: Minimum 4 years of experience working with CRM systems, preferably in a B2B SaaS environment.
  • Proven experience using HubSpot for sales, marketing automation, and reporting.
  • Strong understanding of lead nurturing best practices and the ability to create targeted email campaigns.
  • Strong understanding of upselling - best practices and the ability to create targeted email campaigns and marketing automation.
  • Excellent written and verbal communication skills with the ability to craft clear, concise, and engaging content.
  • Analytical mind with a passion for data-driven decision-making.
  • Ability to work independently and manage multiple priorities effectively.
  • Strong organisational skills and a meticulous attention to detail.
  • Bonus: Experience with marketing automation platforms beyond HubSpot.
  • Bonus: Proven track record of success in a sales-focused CRM environment.
  • Bonus: Understanding of B2B sales methodologies

Responsibilities:

  • HubSpot Master: You’ll be the go-to person for all things HubSpot within our sales and marketing team. This includes configuration, customization, data management, and ongoing optimization.
  • Lead Management Champion: You’ll own the lead nurturing process, creating targeted email campaigns and workflows within HubSpot to keep leads engaged and move them through the sales funnel.
  • Content Crafter: You’ll collaborate with the sales and marketing teams to develop compelling email content for lead nurturing, outreach, and other sales communications.
  • Data Detective: You’ll analyze CRM data to identify trends and opportunities, generate reports, and provide insights to improve sales, marketing and content performance.
  • Process Pro: You’ll develop and maintain best practices for using HubSpot within the sales & marketing team, ensuring everyone is maximizing its capabilities.
  • Collaboration Catalyst: You’ll work closely with the sales and marketing teams to ensure alignment and effectiveness across the customer journey


REQUIREMENT SUMMARY

Min:4.0Max:9.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Communications, Marketing

Graduate

Proficient

1

Cape Town, Western Cape 8000, South Africa