Email Marketing Specialist

at  RoomRaccoon

Title: Email Marketing Specialist
Type: Fulltime
Terms: Onsite
Location: Only considering applications-based in Cape Town, South Africa

REQUIREMENTS?

• Non Negotiable: Minimum 4 years of experience working with CRM systems, preferably in a B2B SaaS environment.
• Proven experience using HubSpot for sales, marketing automation, and reporting.
• Strong understanding of lead nurturing best practices and the ability to create targeted email campaigns.
• Strong understanding of upselling - best practices and the ability to create targeted email campaigns and marketing automation.
• Excellent written and verbal communication skills with the ability to craft clear, concise, and engaging content.
• Analytical mind with a passion for data-driven decision-making.
• Ability to work independently and manage multiple priorities effectively.
• Strong organisational skills and a meticulous attention to detail.
• Bonus: Experience with marketing automation platforms beyond HubSpot.
• Bonus: Proven track record of success in a sales-focused CRM environment.
• Bonus: Understanding of B2B sales methodologies

• HubSpot Master: You’ll be the go-to person for all things HubSpot within our sales and marketing team. This includes configuration, customization, data management, and ongoing optimization.
• Lead Management Champion: You’ll own the lead nurturing process, creating targeted email campaigns and workflows within HubSpot to keep leads engaged and move them through the sales funnel.
• Content Crafter: You’ll collaborate with the sales and marketing teams to develop compelling email content for lead nurturing, outreach, and other sales communications.
• Data Detective: You’ll analyze CRM data to identify trends and opportunities, generate reports, and provide insights to improve sales, marketing and content performance.
• Process Pro: You’ll develop and maintain best practices for using HubSpot within the sales & marketing team, ensuring everyone is maximizing its capabilities.
• Collaboration Catalyst: You’ll work closely with the sales and marketing teams to ensure alignment and effectiveness across the customer journey