Franchise Lead Specialty Care CVRM

at  AstraZeneca

and field team promotion for your brand/TA that meet brand objectives and improve the patient experience

• Accountable for the business performance of your brand/TA as per Phased Budget target with full P&

ROLE SUMMARY

The Franchise Lead (FL) Specialty Care in CVRM plays a key role in managing and directing commercial activities for
AstraZeneca’s cardiovascular renal and metabolic portfolio. This position encompasses a variety of responsibilities
aimed at maximizing the performance of the franchise within the market. The FL is expected to drive strategic
leadership, build high performing teams, challenge the status-quo, be forward looking, prioritize resources to
deliver positive impact, lead cross-functional collaboration and excel in stakeholder management internally and
externally.

RESPONSIBILITIES (TO INCLUDE KEY RESULT AREAS, SPECIFIC ACCOUNTABILITIES, TASKS, ETC.)

• Accountable for all aspects of commercial activities, inclusive of insight-driven marketing strategy/execution

and field team promotion for your brand/TA that meet brand objectives and improve the patient experience

• Accountable for the business performance of your brand/TA as per Phased Budget target with full P&L

responsibility and are responsible for ensuring key financial and brand metrics are met

• Advocate for and lead the brands amongst office and field colleagues as well as external customers to ensure

the Brand Plans deliver essential short term growth and long term brand success

• Align the global strategic brand plans with local customer and market insights in order to develop tailored and

successful local brand strategy, brand messages and tactical plans

• Maximise the full use of all customer communication channels by developing brand materials (digital/print)

and activities through cross-functional collaboration

• Continuously seek to understand and embed customer/market insights into brand activities by synthesizing

qualitative and quantitative information from various sources (e.g. field insights, market research…)

• Be the product, competitor and market expert of assigned brands
• Pro-actively adapt the Brand Plans with the continuously changing environment to maximise brand potential
• Line manage the brand marketing team, providing coaching, guidance and overseeing development
• Liaise closely with global and regional teams to align strategies, insights and key activities
• Lead and align the Cross-functional Brand Team
• Lead training and development for field force and other customer facing roles on brand information
• Work closely with marketing and sales in other therapy areas with overlapping customers to ensure synergies

and alignment in field activities

• Line manage the field sales team and/or Area Sales Managers, providing in-field coaching, helping in setting

targets, individual objectives and working on individual development plans

• Build and maintain a strong network of Key External Experts in the therapy area(s) as the external face of the

brand(s), developing numerous privileged relationships

• Act as a career mentor for key talent within your respective business area and are responsible for building,

inspiring and retaining a high-performing team

• Build and maintain a strong network in the field
• Responsible for budget of assigned brand(s)
• Ensure compliance with external regulations and AZ Policies and Standards with special emphasis on Code of

Conduct, Ethical Interaction Policy and Standards, Privacy and Procurement