Growth Marketing Lead

at  Blinq Technologies

WHAT IS BLINQ?

\uD83E\uDD1D The first interaction two people have is the bedrock of all strong business relationships. If you can make that experience special, you can start to build a great second interaction, and so on. Blinq is the tool to help people do that. We’re building a platform that allows you to share a snapshot of who you are with anyone, anywhere via digital business cards, dynamic email signatures and virtual backgrounds. Join us on our mission to help the world connect.

THE ROLE

We are looking for a strong, data-driven Growth Marketing Leader to build our global growth marketing strategy and team. You will be responsible for driving revenue by building and guiding a multi-channel growth strategy, optimising ROI, and improving prospect and customer experience. You will scale conversions and drive customer engagement and retention. You have a relentless focus on the customer and will actively contribute to a culture of rapid experimentation, measurement, learning and iteration.
This is a hybrid role working from our Melbourne or Sydney locations.

WHAT YOU WILL DO:

• Set the global growth and performance marketing strategy and roadmap.
• Be accountable for attracting, winning and growing our user base.
• Build and develop a team of talented growth marketers and establish a high-performing culture.
• Execute a multi-channel growth strategy with a strong focus on scaled digital channels and capabilities.
• Execute rapid, data-driven experimentation across various channels to identify and scale the most effective ways to grow the business.
• Partner with Engineering to leverage data and ML-driven techniques to create sequenced and personalised scalable programs and user experiences.
• Partner with the Product and Strategy & Operations to understand funnel performance, generate ongoing insights, and ideate solutions to optimise the user journey.
• Innovative solutioning to scale the business, acquire new customers, and grow existing customers.