Head of Marketing

at  LandTech

WHO WE ARE

We are on a mission to drive tech-enabled change for developers to shape the communities of the future.
LandTech is supercharging the whole development process by building technology for every stage of a property developer’s journey towards unlocking land. 90% of the 200 top global cities have a housing crisis and it’s too difficult for property developers to build the places we need. To keep up with demand, the property industry needs to keep evolving. LandTech is part of that evolution.
Established in 2014 with two Co-Founders passionate about solving a complex problem, our product offering is the industry standard for site sourcing and assessment, and we are now a multi-million-pound business carving a path to international success.
Sound interesting? Come and join us.

EDUCATION BACKGROUND & TECHNICAL EXPERIENCE

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience as Head of Marketing or other senior marketing role, preferably in the SaaS/software industry.
• Strong analytical and project management skills.
• Excellent leadership and ability to delegate and align the team to drive output and results.
• Outstanding communication and interpersonal skills.
• Creative and entrepreneurial mindset with a hands-on approach to all Marketing tasks.
• Proficient in marketing software and online applications (CRM tools e.g., HubSpot, Salesforce).

THE ROLE

Marketing at LandTech is accountable for driving and supporting LandTech’s growth. This means leading potential new customers towards the business and making sure the current ones increasingly use our products to grow their businesses. We make sure that our target audience gets the right message, at the right time, regardless of whether it is the first time they hear about us, or if they are already a LandTech champion.
Reporting to the VP Commercial, this role leads the talented Marketing Team, fostering a culture of continuous improvement and innovation. To be successful the candidate will be a strong executor, capable of developing and implementing marketing strategies that drive growth and brand awareness, in addition to being a hands-on leader who can balance high-level strategy with day-to-day execution.

KEY ROLE ACCOUNTABILITIES

• Oversee the development and delivery of a fully-integrated marketing strategy for the business: Lead the creation and execution of a comprehensive marketing strategy that aligns with the company’s overall goals and ensures cohesion across various marketing channels, including digital, print, and in-person engagements.

• The creation of marketing materials and content, ensuring consistent brand messaging across all channels: Develop and manage the production of high-quality marketing materials that communicate a unified and compelling brand message, ensuring consistency across all platforms, including social media, email, print, and website content.

• Ownership of the digital marketing strategy, including SEO/SEM, email marketing, social media, and online advertising campaigns: Take full responsibility for the company’s digital presence, driving performance across search engine optimisation (SEO), search engine marketing (SEM), targeted email campaigns, social media engagement, and paid online advertising to increase visibility and generate leads.
• Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies: Utilise data-driven insights from customer behaviour, market trends, and industry best practices to inform strategic decisions, tailoring marketing approaches that resonate with the target audience and maximise impact.
• Manage the marketing budget; ensuring that all marketing activities are cost-effective and have clear ROI: Oversee the allocation of the marketing budget, ensuring that all expenditures are justified by clear returns on investment (ROI) and that all marketing activities are both cost-effective and strategically aligned with business objectives.
• Collaborate with cross-departmental stakeholders to align sales and marketing strategies: Work closely with sales, product, and other key departments to ensure that marketing efforts are fully aligned with broader business goals, driving synergy between sales initiatives and marketing strategies for optimal results.
• Through agreed metrics and KPIs, leverage data and insights to monitor the effectiveness of marketing campaigns and strategies and make informed and effective decisions: Establish and track key performance indicators (KPIs) to measure the success of marketing efforts, using data-driven insights to make informed adjustments to strategies and ensure continued effectiveness and alignment with business objectives.
• Create and manage relationships with external stakeholders and agencies, as well as teams internally: Build and maintain strong partnerships with external vendors, marketing agencies, and internal teams, ensuring seamless collaboration and the effective execution of marketing plans.
• Stay up-to-date with the latest technology and best practices in marketing, as well as industry and market changes. Continuously monitor emerging technologies, industry trends, and market developments to ensure that the company’s marketing strategies remain innovative and competitive.
• Accountable for departmental OKR and KPI results: Accountability for departmental OKR (Objectives and Key Results) and KPI outcomes ensuring progress toward strategic goals.