Internship - CRM

at  Diesel

INTERNSHIP - CRM

Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. Diesel is a truly worldwide organization. It is present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.
At Diesel Italia located in Milan (Italy), we are looking for a CRM intern, reporting to the CRM EU Manager within the Marketing Team. The role will be responsible to support CRM strategy for the European markets with the aim to enhance the customer experience, boost the engagement levers and push the performances.

JOB REQUIREMENTS:

• The ideal candidate would preferably have a degree in Marketing and Communications or Economics
• The profile must have great passion for fashion, determination to achieve the objectives, flexibility, enthusiasm, initiative, ability to problem solving and teamwork.
• Passion for innovation & technology is key;
• Expertise in and knowledge of Marketing world, CRM and industry trends;
• Excellent knowledge of the English language, both written and verbal;
• Mastery knowledge in the use of the main tools (particularly MS Excel & Power Point).

• Execute reporting and performance analysis on CRM KPIs (Catchment Rate, Acquisition, …) and CRM activations.
• Coordinate the clienteling retail activities for EU stores (targeting, content, reporting).
• Assisting in the coordination of local marketing events/initiatives and monitoring their performance.
• Support on the CRM local communication pushes (email, sms, …), including managing the brief and the translations.
• Producing materials and PowerPoint presentations for ad hoc requests/needs.
• Daily support and management of the CRM requests.