IT Area Business Analyst (CRM)

at  British American Tobacco

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential

• Ensure the right implementation of the global technology solutions for Consumer Relationship Management (CRM) and Marketing Automation (MA) through the definition of business requirements and leading the implementation of the technical components. (Salesforce, Hubspot technology)
• Manage global, regional and local CRM and MA vendors. Coordinate and orchestrate their tasks and the contracted services provided by them.
• Ensure resolution of CRM and Direct to Consumer Engagement issues impacting the business.
• Ensure compliance with global and local Digital Marketing Technology policies and standards.
• Cooperate with and link the local and global IT Digital Marketing team members, represent the entity on functional and business forums.
• Do business analysis activities to support the deployment of global / regional / local solutions.