Local Marketing Account Executive (Experience-required)

at  Cumulus Media

THE AUDIO INDUSTRY IS ON FIRE – FROM PODCASTING AND STREAMING TO SMART SPEAKERS AND LIVE RADIO – AND IT’S NEVER BEEN A MORE EXCITING TIME TO JOIN AND GROW WITH ONE OF THE COUNTRY’S LARGEST AND MOST SOPHISTICATED AUDIO COMPANIES!

CUMULUS MEDIA | SAVANNAH has an immediate opening for a full-time Local Marketing Account Executive with 3-5 years radio sales experience to join the Multi-Media Sales Team in assisting their clients in our Savannah market – as well as contacts across the US –we have a mature account list and book of business for the right candidate, someone who can demonstrate their success in growing and increasing share from established accounts as well as prospecting closing new business- with multi-media business options that include both traditional media and highly targeted digital products, such as:

• Radio, Audio Streaming and Podcast Advertising
• Website Design, Optimization, and Repair
• Digital Display Advertising
• Reputation (Online Review) Monitoring & Management
• DNA Digital (Data Driving Digital Advertising)
• Call tracking
• YouTube and Online Video Advertising
• OTT (App Based & Online Television)
• Mobile Geofencing
• Search Engine Optimization
• Google AdWords
• Social Media Advertising and Content Creation
• Political Advertising
• Event Marketing and Management
• Recruitment Advertising

Local CUMULUS radio stations reach over hundreds of thousands of people weekly in the Savannah metro area; but our reach extends well beyond that, with CUMULUS BROADCASTING’s network of radio stations across the US and our Westwood One Radio Network. We have marketing solutions for unique clients and businesses of all sizes across the US. CUMULUS is seeking someone interested in modern, multifaceted media sales – that means selling multiple mediums and solutions. Successful candidates will be able to identify and develop new business opportunities; grow existing client relationships; offer solutions that help clients achieve their business goals; and meet or exceed set digital sales targets.

QUALIFICATIONS:

• Bachelor’s Degree in Business, Marketing or related field is preferred.
• Strong understanding of lead generation and ability to connect with viable prospects.
• Comprehension of sales metrics, requirements to fill a sales funnel/robust pipeline of residual business.
• Tech-savvy – working knowledge of the Microsoft Office Suite programs, social networking platforms, and CRM tools/software platforms.
• Positive attitude and passion for the job
• Flexible and creative; willingness to learn and grow professionally.
• Excellent communication skills.

EXPERIENCE

Not Specified

• Able to identify client business needs through a deep understanding of their goals, objectives, and processes; as well as their external environment, including key market and consumer trends to proactively develop solutions to meet client objectives.
• Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events, etc.)
• Become a Subject Matter Expert (SME) in both digital assets (e.g., streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers.
• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals, or other means to build and maintain a full pipeline of sales prospects.
• Prepare orders, resolve billing issues, and submit regular sales, reports – pipeline lists, forecasts, and competitive analysis.
• Stay abreast of the competitive landscape and emerging technologies.
• Think creatively and generate original ideas.
  Job Requirements: