Manager, Marketing I/II

at  AbbVie

Company Description
AbbVie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description
The LILETTA Marketing Manager will actively contribute to the design, development, and implementation of brand strategies and tactical initiatives that support LILETTA’s HCP commercial objectives. The Marketing Manager will partner with key cross functional partners (customer service, medical affairs, medical and regulatory review, OEC, and legal) to accomplish key brand initiatives. The Marketing Manager will be responsible for leading key selling materials for the brand including the ISA, print leave behinds and emails and collaborating with multiple internal and external agencies to do so.

Responsibilities

• Work on deliverables of marketing plans and tasks.
• Utilize marketing skills to analyze and execute, including solidifying and growing franchise market position.
• Make proposals and recommendations based on business direction, market dynamics and data.
• Maintain awareness of relevant market dynamics and trends, and the application on the franchise and business plans.
• Execute go-to-market plans.
• Set strategic direction for agencies and manage projects and agencies within time and budget parameters.
• Effectively communicate brand vision, strategy and objectives to internal cross-functional partners and sales leadership to drive brand business objectives.
• Establish a highly effective collaborative working relationship with the Team United sales leadership team to ensure that field insights are heard and incorporated into marketing tactics.
• Drive for results through the oversight of sales force execution via clear and concise communication and delivering impactful training initiatives.

Talent will be hired at a level commensurate with experience.
Qualifications

QUALIFICATIONS

• Bachelor’s Degree
• Marketing experience with proof of building proficiencies in all marketing skills
• Proven ability to lead and influence cross-functional teams, including timeline and budget management
• Ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution
• Success working in a matrixed organization to drive alignment to brand objectives
• Experience leading or supporting strategic and tactical planning
• Strong written and interpersonal skills

PREFERRED:

• Experience working with and managing multiple external agencies including advertising, digital, and internal cross functional partners.
• Proven connectivity to field sales force; alignment to communications
• Ability to influence senior management
  Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our short-term incentive programs.
• This job is eligible to participate in our long-term incentive programs

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company’s sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.htm

• Work on deliverables of marketing plans and tasks.
• Utilize marketing skills to analyze and execute, including solidifying and growing franchise market position.
• Make proposals and recommendations based on business direction, market dynamics and data.
• Maintain awareness of relevant market dynamics and trends, and the application on the franchise and business plans.
• Execute go-to-market plans.
• Set strategic direction for agencies and manage projects and agencies within time and budget parameters.
• Effectively communicate brand vision, strategy and objectives to internal cross-functional partners and sales leadership to drive brand business objectives.
• Establish a highly effective collaborative working relationship with the Team United sales leadership team to ensure that field insights are heard and incorporated into marketing tactics.
• Drive for results through the oversight of sales force execution via clear and concise communication and delivering impactful training initiatives