Manager Sales Operations

at  Adidas

Purpose & Overall Relevance for the Organization
To offer reliable, relevant and competitive service levels (according to Global & LAM best practices standards) to internal customers (Sales Departments) and a smooth interaction within Wholesale and all Marketing Departments. To establish the most effective and efficient framework for the Sales Coordination organization. To passionately lead the Sales Coordination organization in identifying, developing and implementing strategies for the profitable growth of the adidas brands according to the Management team and Sr. Manager E2E Account Operations vision.

Key Responsibilities

• To ensure smooth interaction of all Go-to-Market functions and availability of key sales tools along the process
• To ensure development, facilitate smooth operations and contribute to continuous improvement of Retail Space Management business model with tools, data and wholesale guidelines
• Lead the end-to-end Sell-out data flow (from data gathering to data usage) leading the action creation process and ensuring the execution in-store
• To support Sales Director in developing and implement Long Term Sales Strategies
• To ensure the correct development of Wholesale eCommerce strategy within the market
• To ensure transparency on Excess Inventories Levels and allocation to Sales Departments with highest possible net sales and margins without disturbing regular distribution
• To maximize net margin of remaining excess inventories foreseen for Clearance without disturbing regular distribution
• Support the Sales Director to ensure the Global Wholesale Policies are respected in compliancy with Global guidelines, Global Control Self-Assessment (GCSA) and Internal Audit, regularly updating sales force and guaranteeing execution to customers (Terms and Condition and e-policy included)
• To ensure that the definition and execution of the Sales Discounts (Trade Investments) are rolled out according to the Trade Terms Collection Grid and respecting the Global Wholesales Policies principles
• To support the Sr. Sales Director and Head of Wholesale Channels in the Trade Investments strategy definition and execution
• To ensure Customer Segmentation framework is executed and respected ensuring a correct product distribution according to the Global Wholesales Policies principles
• Support the Sr. Sales Director and Head of Channels in running seasonal/annual Forecasts ensuring a right interaction between Go-to-Market functions involved in the Forecast processes (ex. Sales Campaigns, FBP, Budget) tracking the execution evolution as well
• Support the Sr. Sales Director and Head of Channels in preparing and track wholesales team objectives, Targets and guidelines
• To measure progress on defined KPIs

Key Relationships

• Wholesale local & regional teams
• Order Fulfillment and Distribution Center teams
• Finance
• Key Accounts clients

Requisite Education and Experience & Minimum Qualifications

• Bachelor’s degree or equivalent in a related field.
• 5+ years in Commercial & Sales support roles, with a proven track record of supporting sales targets and revenue growth.
• Leadership: Experience managing Sales Operations and Technical teams.
• Industry Knowledge: Previous experience in Retail or Fast-Moving Consumer Goods.
• Technical Skills: Advanced Excel (macros, pivot tables, lookup formulas) and Power BI for designing sales dashboards.
• Business Acumen: Strong analytical skills for sales and business analysis, budget control, sales forecasting, and financial reporting.
• Project Management: Ability to lead and participate in digital tool optimization projects.
• Communication: Excellent storytelling and communication skills to influence senior key stakeholders.
• Relationship Management: Strong skills in collaborating with Account Managers, Supply Chain Managers, and Retail clients.
• Fluency in Spanish and English, with the ability to work in an English-speaking environment daily.

En adidas, valoramos la diversidad, apoyamos la inclusión de todas las personas y fomentamos la expresión individual. En el marco de la Ley de Inclusión n°21.015, incentivamos la inclusión de personas con discapacidad al mundo laboral.

• To ensure smooth interaction of all Go-to-Market functions and availability of key sales tools along the process
• To ensure development, facilitate smooth operations and contribute to continuous improvement of Retail Space Management business model with tools, data and wholesale guidelines
• Lead the end-to-end Sell-out data flow (from data gathering to data usage) leading the action creation process and ensuring the execution in-store
• To support Sales Director in developing and implement Long Term Sales Strategies
• To ensure the correct development of Wholesale eCommerce strategy within the market
• To ensure transparency on Excess Inventories Levels and allocation to Sales Departments with highest possible net sales and margins without disturbing regular distribution
• To maximize net margin of remaining excess inventories foreseen for Clearance without disturbing regular distribution
• Support the Sales Director to ensure the Global Wholesale Policies are respected in compliancy with Global guidelines, Global Control Self-Assessment (GCSA) and Internal Audit, regularly updating sales force and guaranteeing execution to customers (Terms and Condition and e-policy included)
• To ensure that the definition and execution of the Sales Discounts (Trade Investments) are rolled out according to the Trade Terms Collection Grid and respecting the Global Wholesales Policies principles
• To support the Sr. Sales Director and Head of Wholesale Channels in the Trade Investments strategy definition and execution
• To ensure Customer Segmentation framework is executed and respected ensuring a correct product distribution according to the Global Wholesales Policies principles
• Support the Sr. Sales Director and Head of Channels in running seasonal/annual Forecasts ensuring a right interaction between Go-to-Market functions involved in the Forecast processes (ex. Sales Campaigns, FBP, Budget) tracking the execution evolution as well
• Support the Sr. Sales Director and Head of Channels in preparing and track wholesales team objectives, Targets and guidelines
• To measure progress on defined KPI