Manager-Trade Marketing.Sales-Personal Care (KSA)

at  IFFCO

Job Summary

Roles & Responsibilities

• Understanding shopper psychology and drive insights per channel/ customer if available
• Ensure that strategies and plans are defined and implemented which deliver category growth based on consumer, shopper and customer insights
• Develop category management and ensure that strategies and plans are well defined, and implemented, which deliver category growth based on consumer, shopper and customer insights
• Develop pricing strategy for the portfolio
• Responsible for monthly S&OP process for category and ensure forecast adherence as per the category plans
• Identify Business Opportunity (prioroties) / channel / customer
• P&L per customer
• Growth Opportunity
• Ensure continued TMI management and optimization
• Develop, coach and support team members to help them reach their full professional potential and to solve issues and support a continuous improvement culture
• Closely work with Distributors to:
• ensure best negotiation and implementation of contract
• Customer annual plan
• MSL per channel
• Monitoring RTM strategy
• Lead understanding of competitors by channel monitoring key copetitor activity at a channel level providing insights to plan for competitive advantage. Monitor global activity by major competitor
• Monthly Clicflyer analysis with a holistic view of Primary, Secondary and EPOS
• Alignment with marketing on Activity Calendar per account
• Sales Operations follow-up with stakeholders (Distributor&In house)

KPIs

• Define key insights
• “Development of category channel strategy and plans.
• Share growth (Nielsen and EPOS)”
• “Development of category channel strategy and plans.
• Share growth (Nielsen and EPOS)”
• Tiering strategy
• Customer P&L
• Customer Growth and Market Share
• TMI monitoring (%vs XX) and Optimization
• Trainings and PE
• Actual vs planned implementation of contract
• Annual presentation to customer
• Quarterly Reviews
• Competition review
• Clicflyer analysis
• weekly meetings

Work experience requirement

• 7-10 years of Trade Marketing and Sales experience in FMCG - Preferably Personal Care background
• assigned countries and regions Experience compulsory, entire assigned countries and regions experience will be a plus
• Demonstrate record of success in delivering key commercial KPIs
• Understands key business functions - commercial, finance, technical, supply chain
• Customer Knowledge (Retail and Distributor)
• All Channels knowledge (WS, MT, GROCERY, SS)

Qualification

• Prefered Bachelors Degree

Competencies
Communicating effectively
Customer/Consumer Focus
Entrepreneurial
Excellence
Integrity
Ownership & Result Orientation
People
Self and Team Management
Business Unit: S&D(KSA) (4034)
Business Group: S&D-GCC (4035)

• Understanding shopper psychology and drive insights per channel/ customer if available
• Ensure that strategies and plans are defined and implemented which deliver category growth based on consumer, shopper and customer insights
• Develop category management and ensure that strategies and plans are well defined, and implemented, which deliver category growth based on consumer, shopper and customer insights
• Develop pricing strategy for the portfolio
• Responsible for monthly S&OP process for category and ensure forecast adherence as per the category plans
• Identify Business Opportunity (prioroties) / channel / customer
• P&L per customer
• Growth Opportunity
• Ensure continued TMI management and optimization
• Develop, coach and support team members to help them reach their full professional potential and to solve issues and support a continuous improvement culture
• Closely work with Distributors to:
• ensure best negotiation and implementation of contract
• Customer annual plan
• MSL per channel
• Monitoring RTM strategy
• Lead understanding of competitors by channel monitoring key copetitor activity at a channel level providing insights to plan for competitive advantage. Monitor global activity by major competitor
• Monthly Clicflyer analysis with a holistic view of Primary, Secondary and EPOS
• Alignment with marketing on Activity Calendar per account
• Sales Operations follow-up with stakeholders (Distributor&In house