MANAGING DIRECTOR SWEDEN

at  Betsson Group

REQUIREMENTS:

• Education: Bachelor’s degree in business, Marketing, Economics, or related field; MBA preferred.
• Experience: Proven P&L management and business growth experience in the Swedish market, ideally in e-commerce, retail, or digital marketing.
• Leadership: Strong leadership skills with experience in managing and developing high-performing teams.
• Market Knowledge: In-depth understanding of the Swedish market, including customer behaviour, trends, and regulations.
• Analytical & Strategic Skills: Data-driven with strong analytical skills and the ability to translate strategy into action.
• Customer Focus: Passion for enhancing customer experience and engagement.
• Languages: Native proficiency in Swedish and fluent in English.
• Compliance: Familiarity with Swedish regulations, consumer protection, and advertising standards.
• Communication: Excellent communication and presentation skills.

• Full P&L Responsibility: Own the full P&L of the Swedish market, driving customer experience, lifecycle management, and revenue growth through strategic initiatives.
• Team Leadership: Lead and develop a best-in-class team of local experts and professionals, fostering a high-performance culture.
• Revenue Growth: Monetize customers through effective strategies and initiatives, focusing on upselling, cross-selling, and maximizing customer lifetime value.
• Local Strategy & Planning: Develop and implement market-specific strategies and plans. Manage the local budget and oversee quarterly local market and CRM plans in collaboration with Central teams.
• Customer Lifecycle Management: Oversee the entire customer lifecycle, from acquisition to retention, ensuring a seamless and engaging customer journey.
• Marketing Execution: Drive brand awareness through a mix of onsite and offsite marketing channels, ensuring alignment with market trends and local customer behaviour.
• Customer Engagement & Experience: Ensure customer engagement through targeted marketing and optimized site experiences. Proactively identify opportunities to improve the customer journey.
• Operational Excellence: Optimize daily operations to enhance quarterly performance and achieve annual revenue targets.
• Compliance: Ensure all market executions comply with local regulations and company standards.
• Market Analysis: Stay informed of industry trends, market conditions, and competitor activities to ensure the company remains competitive and innovative
• Market networking: Take part of trade association work, regulatory forums and local media updates.