Marketing Campaign Manager

at  Hexagon

Overview:
Hexagon’s Autonomy and Positioning division is looking for a talented Campaign Manager. Specific responsibilities include designing multi-touch demand creation and ABM programs that leverage both inbound and outbound tactics, audience segmentation, determining and optimizing the tactical mix, designing offers and calls to action, setting individual campaign goals and KPI’s and providing strategic recommendations for continuous improvement.
While part of the Marketing Communications team at the Autonomy & Positioning division, this position will join a high-performance team focused on creating impactful Marketing that inspires confidence in our company and technologies.
Our customers rely on Hexagon Autonomy & Positioning division’s industry-leading technology when building their own solutions. This position may be a great fit if you are analytical and a self-starter who can think strategically and independently and also collaborate with others, working well in a team.
The Company: Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector and mobility applications. You’ll be joining over 24,500 people in 50 countries on the leading edge of your field.
This position is with Hexagon’s Autonomy & Positioning division, a global technology leader, pioneering end-to-end solutions industry leaders rely on for assured positioning and autonomy on land, sea and air. Our work touches every aspect of life, from sustainability on Earth to enabling autonomy. Within the Autonomy & Positioning division, your work will contribute to the operation of our brands NovAtel, AutonomouStuff, VERIPOS and Antcom.
The Location: This position is based in Calgary or remote.
Responsibilities:

As our Campaign Manager, you would be responsible for:

• Develop and execute targeted marketing campaigns, including ABM strategies, to drive brand awareness, generate leads, and accelerate pipeline opportunities.
• Collaborate across various teams, including sales, portfolio management, content, marketing operations, and vendors to ensure timely execution and alignment with strategy.
• Develop integrated strategies and plans for advertising, banner/display ads, retargeting, and ABM campaigns to reach target audiences.
• Maximize asset utilization across campaigns by creatively repurposing content to effectively target diverse audiences and enhance productivity.
• Work closely with Marketing Operations to ensure leads are properly delivered to the sales team. Assist in the development of comprehensive dashboards to track and analyze the ROI of various campaigns, leveraging those reports to improve future campaigns.
• Emphasize a customer-centric approach to planning, with continuous attention to customer needs, lifecycle, and experience.
• Oversee and QA all marketing work streams, ensuring accuracy prior to launch, including ABM-specific elements.
• Utilize data-driven insights and metrics to measure and report the effectiveness of ABM efforts and various campaigns, evaluating funnel conversion, repeat and penetration rates, engagement metrics, and providing recommendations for continuous improvement.
• Serve as a subject matter expert on ABM best practices, staying ahead of industry trends and innovations to enhance campaign effectiveness.

Qualifications:

• Develop and execute targeted marketing campaigns, including ABM strategies, to drive brand awareness, generate leads, and accelerate pipeline opportunities.
• Collaborate across various teams, including sales, portfolio management, content, marketing operations, and vendors to ensure timely execution and alignment with strategy.
• Develop integrated strategies and plans for advertising, banner/display ads, retargeting, and ABM campaigns to reach target audiences.
• Maximize asset utilization across campaigns by creatively repurposing content to effectively target diverse audiences and enhance productivity.
• Work closely with Marketing Operations to ensure leads are properly delivered to the sales team. Assist in the development of comprehensive dashboards to track and analyze the ROI of various campaigns, leveraging those reports to improve future campaigns.
• Emphasize a customer-centric approach to planning, with continuous attention to customer needs, lifecycle, and experience.
• Oversee and QA all marketing work streams, ensuring accuracy prior to launch, including ABM-specific elements.
• Utilize data-driven insights and metrics to measure and report the effectiveness of ABM efforts and various campaigns, evaluating funnel conversion, repeat and penetration rates, engagement metrics, and providing recommendations for continuous improvement.
• Serve as a subject matter expert on ABM best practices, staying ahead of industry trends and innovations to enhance campaign effectiveness